Breaking new ground with creative ideas, Turkish low-cost airline Pegasus has found a unique way to involve younger guests in its expansion.
Pegasus Airlines has chosen nine-year-old Ada Eminagaoglu’s drawing of her dream holiday as the winning entry to its ‘World’s Most Wonderful Gift’ competition, as a prelude to the addition of a new Boeing 737-800 to its fleet in 2015. Both Ada’s drawing (pictured) and name, selected from 7,400 entries, will adorn the aircraft which joins Pegasus 54-strong fleet in March 2015 as a result of this novel competition.
With this first-ever drawing competition for children, Pegasus continues in the tradition of naming its aircraft after daughters of Pegasus employees, the ‘Pegasus Family’, and extends it to engage Pegasus guests. With this creative campaign, Pegasus aimed to offer an inspiring and motivating prize to children while emphasising Pegasus’ proactive engagement with its guests and highlighting its young dynamic fleet. This year for the first time, both the winning child’s name and image will be used on the aircraft.
This competition gave younger Pegasus guests the opportunity to directly engage in the Pegasus brand in a uniquely creative way while carrying on a universal tradition of naming modes of transport with female names. Aimed at girls residing in Turkey aged 3-10, it formed part of Pegasus’ focus on including children, their families and guests into the running and continuous expansion of Turkey’s leading low-cost airline.
Ada Eminagaoglu from Izmir, Turkey, said: “I’m really happy that my drawing will be on one of Pegasus’ aircraft. I love flying and I tried to imagine going on holiday by plane as I started to draw my dream holiday. Thanks to the ‘World’s Most Wonderful Gift’ my drawing will be seen by lots of people.”
Ada’s winning drawing was chosen from among 7,400 entries by a jury made up of child winners of past Pegasus competitions, making it an exciting and child-friendly event. The use of child judges also serves to reinforce Pegasus’ vision of inclusivity for its guests in which they and their families are placed centrally in new and creative initiatives. A developmental psychologist was also involved from the inception of the competition right through to the selection of the winner.