Month: May 2021

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Re-thinking B2B sales strategies in a post-cookie world

intent data

With cookies on the brink of extinction, how else can B2B marketers make sense of customer behaviours? The answer may lie in “intent data”. Jon Clarke, Founder & CPO at Cyance examines the end of cookies and the rise of a new “intent-driven ecosystem”.

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All content Best practice Content Marketing

Want to make your marketing count? Then dust off “The 4 Great Laws”

Dusty book

It’s easy for marketers to lose sight of what really matters. Creative minds shoot off in all directions, while the plethora of platforms can distract as well as solve. The timeless wisdom of the late Herschell Gordon Lewis ensures you focus your energy where it matters most.

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