Increasingly, smartphone users act on impulse, using mobile search before calling or visiting a company or organisation – leverage these ‘micro-moments’ by ensuring your website is fully optimised and potential customers smoothly engaged. Here are 3 steps to make sure your data driven mobile marketing campaign is a success:
A study has found that almost a quarter of consumers have submitted bogus personal details – fake data – in order to access information online anonymously. Which means marketers’ databases could be wildly inaccurate and organisations are wasting resources targeting people or places that actually don’t exist. It’s a situation that will only worsen when the new GDPR comes into force next May. So, what’s the solution?
Today’s new era of video engagement is transforming the competitive marketing world, allowing brands to more accurately target their audience. But this is not a one-size-fits-all industry and marketers must be authentic, relevant and innovative – creating targeted video content that chimes with what their consumers really want to see.
Digital advertising is changing: virtual reality and augmented reality marketing strategies have matured to a position of true viability so that marketers can offer consumers far more entertaining, compelling and immersive ad campaigns that inspire personal affinities with brands.