There’s huge potential for email to drive lead generation and engagement among this demographic, but key differences that marketers should be aware of in order to successfully target millennials – including ideal email content and device of choice.
What does a successful affiliate marketer do to keep ahead of competitors and be top of their league? Phil Coleman from global self-service platform ClickSure says they should be relevant, reachable and unique – and use data analysis as their secret weapon. Here’s why . . . and how:
Parents of young children are woken early and are active online, and particularly on mobile apps, at the crack of dawn. Research into parents online behaviour shows how and when to reach them.
Don’t underestimate the value of CRM: across the EMEA region, smaller businesses are realising its measurable benefits, driving growth. New research examining business processes and the customer journey has resulted in this infographic.
Will the new wave of data sets and predictive analytics revive B2B outbound telemarketing to the point where it can become a real driver of sales acceleration? Robert Howells has some answers.
They haven’t (yet) perfected how to reproduce the aroma of new leather interiors, but there is no doubt that taking the car showroom experience onto the internet is growing in popularity. Car buying online, after stalling a few years ago, is now heading into top gear.
Digital advertising is changing: virtual reality and augmented reality marketing strategies have matured to a position of true viability so that marketers can offer consumers far more entertaining, compelling and immersive ad campaigns that inspire personal affinities with brands.
Are traditional direct commerce marketers doing enough to reach the ‘Grandoid’ demographic – the tech-savvy baby boomer? Here’s what they can learn from modern retail start-ups, who are building their brands through social shopping.
Laws surrounding data privacy and customer consent are changing in just over a year – get it wrong, and you will pay hefty fines. Time to test your permission statements and check your strategy is flawless.
Working nine-to-five but playing catch-up 24/7. That seems to be the lot of the stressed, overworked modern marketer, research reveals. They are sleepless and, this year, even more stressed in the era of the breathless business. Are you running to keep up? How can you ever slow down? Find out here: