Brand identity lies at the heart of all your marketing efforts. Get your brand positioning right and it can inspire thousands of winning marketing campaigns. When was the last time you seriously considered who you were? Maybe it’s time…
If you want to develop and grow your brand, you need to pay attention to your content. This free whitepaper courtesy of LeadMonitor.ai will show you how to get it right.
Drayton Bird “senior genius of the copywriting world” gives his take on why successful brands flounder.
Brand language is something you do, not something you have, says Alex Goldstein of Schwa. But why is it so important? And how can you ensure the language you use is consistent across the whole business? Read on to find out.
Learn how to play the branding game, says Kubi Springer – empower your team with a strong strategy and the skills to implement it. Here are her key branding lessons to help you maximise your ROI and make your brand as exciting as a World Cup victory.
Dreams of lifting the World Cup 2018 have been dashed for England fans . . . but the event has been a winner for the Football Association’s email programme, which recorded a hugely successful uplift. Guy Hanson charts how sentiment and outside influences affect email performance stats.
Engage your audience more effectively by harnessing emotional drivers and motivators: careful video storytelling can communicate a powerful message, connecting your customers to your brand. In this article, Jon Mowat examines the science – the chemistry – of storytelling and shares his video marketing formula to help you successfully resonate with your target audience.
Christian Golden discusses why customer reviews are an important part of a marketing strategy and how their potential can be harnessed. His article is based around in-depth research into what buyers of B2B software look for on their purchasing journey – a study which revealed some major trust issues and the increasing need for vendor transparency.
In 2017, May 10 was declared the annual ‘Chinese Brands Day’ as the Chinese government, keen to build the country’s influence internationally, looked to help promote ‘Made In China’ brands. Here, Doreen Wang gives her thoughts on the impact of the initiative just after its first anniversary and looks at how Chinese brands focus on growth.
Counterfeit goods trading is damaging brands, research from MarkMonitor shows, with almost half of brands reporting lost sales revenue as a result of fraud. More than half of the survey respondents agree that keeping a brand safe will become increasingly difficult over the next five years, with challenges coming from the areas of AI, the dark web and augmented reality. Chrissie Jamieson has advice on keeping your business reputation intact.