Month: July 2021

Priceless (and quirky) advice from the copywriter who changed my life

Post author By Drayton Bird
Post date 28th July 2021

Copywriting great Drayton Bird recalls one of the finest talks on copywriting he’s ever witnessed. Entitled “20 Opinionated Answers to 20 Questions Nobody Asked,” it’s full of wit and wisdom which is just as relevant today – even if the mediums have evolved. Take away just one lesson and you’re sure to benefit.

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Tags advertising, copywriting, direct mail, direct marketing, Drayton Bird

All content Best practice Case Studies Content Marketing Global

How to develop brand identity in a fast-moving digital marketplace

Post author By Mel Dixon
Post date 15th July 2021

Brand identity lies at the heart of all your marketing efforts. Get your brand positioning right and it can inspire thousands of winning marketing campaigns. When was the last time you seriously considered who you were? Maybe it’s time…

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Tags brand building, brand identity, brand marketing, branding

All content Best practice Case Studies Content Marketing

From jargon-heavy to sales-worthy…

Post author By Herschell Gordon Lewis
Post date 14th July 2021

Herschell Gordon Lewis tells the story of how he transformed a technical product description into something rather more attractive. He really grabbed this one by the lion’s mane!

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Tags content marketing, copywriting, direct marketing, sales marketing