The rise of Influencer Marketing 2.0. At the recent Wave 2017 conference, thought-leaders like Brian Solis laid out why we must move to a new model for influence and advocacy and how to make the most out of your ‘people channel’. We summarise the main talking points and look at what best practice influencer marketing should look like in 2018.
There’s huge potential for email to drive lead generation and engagement among this demographic, but key differences that marketers should be aware of in order to successfully target millennials – including ideal email content and device of choice.
Here’s a company that . . . er . . . splashed out in the midst of a major recession to bring a new way of advertising to a particularly captive male audience. It’s a fresh look at targeting . . .
A couple of years ago, gamification was the latest craze, everyone was talking about it, but no-one was quite sure how it worked or whether it would become a worthwhile strategy for marketing with measurable ROI. Now, you can add an element of fun into your campaign, says James Burr.
One small division of the marketing and advertising industry is defying the ongoing recession . . . in fact, you might say it is flushed with success.