The GMA and the Data Protection Network have teamed up with OneTrust to bring you an in-depth summary of the industry’s experience since GDPR came into force. Last year saw a scramble towards compliance as the deadline approached proving that many organisations were unprepared for the new obligations that GDPR placed upon them. In many cases, there was confusion over the appropriate course…
The future of global data protection regulations continues to be a subject of passionate debate among data protection experts and industry insiders. So, what does the future hold for data-driven organisations? The GMA recently sought out the views of global data protection expert, Robert Bond, partner at Bristows LLP, and Ian Evans, MD at privacy…
Many online retailers remain sluggish in moving beyond the cookie in order to better understand their consumers. Gracia Amico from BounceX argues that it’s time to re-think digital marketing and provides 5 key reasons why behavioural marketing is an essential upgrade.
Here it is! Everything you need to know about the GDPR, from what it is to how it affects you and your brand/business – wherever you are in the world. We have put together a full GDPR resource – a complete guide to the General Data Protection Regulation and how to make sure you comply with the new law, both before and after its enforcement date, 25 May 2018.
MINT 2018 brought together marketing practitioners and experts from around the world to discuss the latest big issues of our industry – including the looming GDPR, innovation and disruption and the data economy. Here’s a snapshot of what they had to say.
MINT – GDPR: expert panellists were discussing the impact of the new data protection regulation during MINT, the major marketing summit event in central London. Philippa Donn was there to report back on their advice.
It’s a huge burden for marketers aiming to stay on the right side of the law – and the customer – but deciphering and complying with the forthcoming changes in data protection regulations (GDPR and ePrivacy Regulation) are creating a major consent dilemma for businesses across the UK. Take heart! Here’s some help and guidance from those at the coalface who have been examining how ‘legitimate interests’ might apply.
A year and a month or so away from the date of this article is when the data privacy laws of the EU and the UK will change – dramatically. And the effects (and repercussions) on marketers will be enormous. So said data expert and speaker Rosemary Smith at the MINT Global event in Amsterdam this week.
Despite timely advice, recent research shows that 32% of UK organisations are as yet unprepared for next year’s changes to data protection regulations (GDPR). But will this potentially costly failure to prepare be further compounded by a complementary and co-inciding law change – the EU ePrivacy law? The implications for the data driven marketing industry are far-reaching, in terms of how businesses can approach customers, collect and process data.