Australia
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Talk about smart! Take a leap from the smartphone to the smart cup of coffee via ground-breaking Australian technology which was last week unveiled to 22,000 UK coffee fanatics in London. The reusable coffee cup allows consumers to order and pay for their coffee, earn loyalty points and send coffee to friends just by scanning the lid. The…
Australia’s Association for Data-driven Marketing and Advertising (ADMA) and sponsor Telstra have announced the finalists of the 2014 ADMA Young Creative and Young Marketer of the Year competitions (YMOTY/YCOTY).
Young Marketer of the Year is judged based on career achievements to date and Young Creative of the Year entrants are called upon to develop an integrated campaign concept for 2015 that showcases their creative abilities. Young Marketer is judged by branch committees and ADMA board members while Young Creative is judged by eight of the country’s top agency creatives in Sydney and Melbourne.
The ADMA Young Creative of the Year finalists are:
The ADMA Young Marketer of the Year finalists are:
ADMA CEO, Jodie Sangster, said: “Australia has incredible young marketing, advertising and creative talent and ADMA believes strongly in supporting their efforts on the national stage. These competitions honour young individuals who have already made significant contributions to their fields and have demonstrated leadership ability or exceptional creativity at a young age.”
Nicholas Adams, Director of CRM, Loyalty and Digital Marketing, Telstra, added: “Telstra is delighted to continue sponsoring the ADMA Young Marketer and Young Creative competitions.
“We are proud to be in partnership with ADMA to support and nurture the marketing, advertising and creative stars of tomorrow.”
For their prize, ADMA will fly the winner of each competition to New York City in 2015 to meet with senior staff at leading brands like Google and to visit top agencies including R/GA, OgilvyOne Worldwide and Anomaly.
The overall winners will be announced next Thursday, October 30, at ADMA’s Australian Creativity and Effectiveness Awards (AC&E Awards) at The Star, Pyrmont. The winning creative campaign will be rolled out nationally as a call to entry for the 2015 ADMA Young Marketer and Young Creative competitions.
The ADMA Young Marketer and Young Creative of the Year awards, now in their third year under a rebranded ADMA, were established by ADMA to recognise individuals under 30 who have made a significant contribution to the industry.
Telstra joined with ADMA three years ago to sponsor these annual awards and help build and support the 30Below community. ADMA also thanks The Brand Agency for their help in producing the 2014 call to entry, ‘see where it can take you,’ created by their Art Director, 2013 Young Creative of the Year, Tony Simmons.
Mobile can be cited as one of the contributing factors to the rise of eCommerce all over the world, Pacnet Services reports. Many of today’s tablets and smartphones double as mobile computers for people who own them.
Because of these advanced functionalities, activities that at one time could only be completed using a laptop or desktop can now be done on mobile devices, shopping being one of them. This has created an environment where consumers have become increasingly comfortable using a credit or debit card to buy goods and services while on the go.
Despite the obvious convenience of making an online purchase on a tablet or smartphone, some countries, like Australia, still prefer to make these transactions on a computer.
ZDNet, citing data from research conducted by the Australian Communications and Media Authority, revealed that mobile eCommerce has grown an astounding 448 per cent in nearly four years. In December 2013, 3.4 million Australians conducted an eCommerce transaction on a mobile device. In 2010, the number was less than 1million.
Even with the significant eCommerce payment increases, people living in the country still prefer to use a computer when doing business over the Internet. The website states that online shopping transactions taking place on a PC were 24 percent higher than those conducted on mobile. However, the astonishing growth of mobile e-commerce in Australia shows just how valuable the devices have become to the growing popularity of online shopping.
How mobile stands to reshape eCommerce even further
Now that smartphones and tablets have the ability to perform eCommerce-related tasks, the next step in the evolution of mobile eCommerce is the development of applications that make the shopping experience even easier.
WhaTech states some of the advantages offered by mobile eCommerce apps include streamlining the ordering process from selection to checkout and building a level of trust between the company and the consumer. Branded applications help to make mobile shoppers more comfortable, especially with respect payment processing. This can create a situation where consumers are encouraged to do repeat business with a brand.
With more people becoming reliant on mobile devices to buy goods and services online, eCommerce companies should begin taking steps to ensure portals are optimised for the mobile platform so that no sales opportunities are missed. Ecommerce isn’t slowing down and it’s only going to get bigger as time goes on. This is why companies should begin making adjustments to their eCommerce strategies with respect to mobile, now.
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The Association for Data-driven Marketing and Advertising (ADMA) has unveiled the finalists for its new Australian Creativity and Effectiveness Awards (AC&E).
To see the list of AC&E Awards finalists click here.
Building on more than 35 years of awarding work that works, the AC&E Awards charts a new course for ADMA and the industry, rewarding campaigns that demonstrate creativity and effectiveness in equal measure.
ADMA received nearly 550 entries this year, which have been reviewed by 52 industry-leading judges specialising in areas such as marketing, media, data, content, technology, social and creativity.
The winners will be announced at a gala dinner at the Star in Sydney on Thursday October 30. Trophies for best in class will be handed out and highly commended work will also be showcased. Tickets can be booked here.
On the night, ADMA will also bestow its Excellence Awards to outstanding individuals, an overall Customer Experience Award, and the ultimate accolade of the AC&E Awards: the Grand Prix for the best overall campaign.
Judges supportive of new direction for awards
ADMA CEO Jodie Sangster (pictured) said the judges were impressed with the quality and variety of campaigns that met the joint creativity and effectiveness criteria: “It is great to see the industry embracing the concept that truly exceptional marketing and advertising requires an equal proportion of creativity and effectiveness. We’ve seen this in the record number of entries and it will be demonstrated in the winning campaigns.
“It was also great to have so many industry leaders evolved with judging. If we are going to judge awards, you have to have the best industry minds involved. This ensures the winning campaigns will be the right ones.
“I congratulate the finalists and look forward to joining them and the marketing and advertising community at large to celebrate at the AC&E Awards Gala Dinner.”
Steve Coll, executive creative director, Droga5, and chairman of the Craft (copywriting, art direction) judging panel, added: “Our jury set a high bar and rightly so. It’s not enough for the work that wins at ADMA to be effective or creative — it has to be both. That’s a good challenge.”
Nick Baker, CMO of Tourism Australia, and chairman of the Promotion and Activation judging panel, said: “The entries showed a great depth in integration across platforms and a real push into the world of relevant contextual content, and some great case histories.”
And Matt McGrath, chief brand officer, Network 10 and chairman of the AC&E Digital awards panel, added:.“There were several brilliant case studies and out-of-the-box ideas this year that demonstrated the best creative thinking along with tangible business success.”
John Sintras, chairman of Starcom MediaVest Group and a judge on the AC&E Content/New Technology judging panel, said: “There were very strong entries in the content and technology categories this year and the competition for winners was intense. Importantly, we were looking for commercially successful innovation and excellent craft. The stand-out entries didn’t just use content and new technology for the sake of creativity and innovation alone. The use is also strategically relevant for the brand, driving significant commercial outcomes.”
The AC&E Awards Gala Dinner
Date/time: Thursday October 30, 6.30pm onwards
Where: The Star, Event Centre – Level 3
Pirrama Road, Pyrmont
Cost: $248 individual or $2,380 tables of 10 (ADMA members)
$298 individual or $2,880 tables of 10 (non-members)
Information/tickets, here.
Australia: Netflix, Cirque du Soleil, Monster Worldwide, Audi – four co-located conferences with 100+ global speakers at the expanded ADMA Global Forum in Sydney in July.
The Association for Data-driven Marketing and Advertising (ADMA) is expanding its Global Forum to four co-located conferences featuring 100+ global speakers.
ADMA CEO, Jodie Sangster, said: “We continue to bring the best data-driven experts and finest global brands to Australia to help marketers, advertisers and creatives explore world-wide best practice at our popular ADMA Marketing & Advertising Forum. But we believe our remit has become broader.
“The marketing and advertising landscape is evolving so rapidly that ADMA Global Forum has to change with our industry. The marketing universe is no longer segmented as it was previously. Now, disciplines like creativity and media/publishing fall into our remit because they are also becoming data-driven. We feel that creativity, media and data analytics need their own conferences to explore the latest international ideas and trends under the ADMA Global Forum umbrella.”
In addition to the Marketing & Advertising Forum, there will be three new conferences – ADMA Creative Fuel, ADMA Media Connect and ADMA BI & Analytics Lab – making ADMA Global Forum the biggest marketing, media and advertising event of its kind in the Asia-Pacific region and the go-to conference for the industry to hear from global innovators, creative geniuses and disruptors.
ADMA Marketing & Advertising Forum (July 29-30)
ADMA Marketing & Advertising Forum is the heart of ADMA Global Forum, bringing together the world’s foremost innovators in marketing and advertising, data analytics, lead generation, loyalty and content. The first six speakers to be announced are:
New: ADMA Media Connect (July 29)
ADMA Media Connect brings together media, publishing and brand advertising leaders and popular media commentators to give a 360° view of the new media landscape. It will focus on the issues keeping this industry awake at night. Attendees will hear from disruptors who are challenging traditional models and brands that are achieving that elusive deeper engagement with their audiences. The first two speakers to be announced for Media Connect:
New: ADMA Creative Fuel (July 28)
ADMA Creative Fuel is an inspiration-focused event featuring global creative leaders from agencies/brands showcasing the best creative executions from around the world. Themes to be explored: where inspiration comes from; the rise of storytelling in content, and the growing connection between creativity and new technologies. The first three speakers to be announced are:
New: ADMA Business Intelligence & Analytics Lab (30 July)
ADMA, partnering with the Institute of Analytics Professionals (IAPA), has created a one-day conference for business analyst professionals. ADMA BI & Analytics Lab brings together the best and brightest minds working to redefine the back-end processes of business and reshape the BI and Analytics space. The first two speakers to be announced for this event are:
ADMA Global Forum will feature the latest global research, delegate breakfasts and numerous social/networking opportunities. The popular Innovation Zone (July 29-30) returns to showcase the latest products and technologies to help marketers, advertisers and creatives in their jobs.
The Marketing & Advertising Forum, Media Connect and BI & Analytics Lab will run in Sydney at the Hilton Sydney Hotel from July 28-30. ADMA Creative Fuel will be held at Sydney’s Museum of Contemporary Art Australia. Follow on Twitter @admaforum and connect using #admaforum. Check out speaker bios and keep up to date with ADMA Global Forum news here.