USA
As Brexit continues to cast concern for EU trade, Siddharth Shankar sheds light on the ASEAN region and suggests that companies looking to enjoy a fruitful foreign trade relationship should consider the countries within this increasingly important market, which is welcoming international trade.
Despite cultural and economic differences, new research shows consumers around the world take a similarly pragmatic approach to sharing their data. Jed Mole analyses the results of the study into how the global customer perceives data collection, how they view their data privacy and the value they place on their data use.
Research by Acquia has exposed a huge gap between digital strategies and their execution, with senior marketers in large organisations being blindly optimistic and setting unrealistic expectations for their company’s digital ability. But Sylvia Jensen believes it’s not just a lack of skills or budget holding large organisations back, it’s also not having the right technology in place. She says brands need to be embedding digital within the culture of the business, rather than viewing it simply as a ‘tool’.
The over-65s and their caregivers are a fast-growing segment and a ‘silver tsunami’ is approaching, says Tanya Chopp. Perhaps redolent of the inauguration of Donald Trump – who, at 70, was the oldest elected US President ever – seniors and the middle-aged are now taking centre-stage. So create products & services that cater for the ageing Baby Boomer demographic and campaigns that reach out to the grey market to make sure you don’t miss out on one of the largest opportunities of our time.
If marketers in the US want to continue selling into the world’s largest digital single market, they need to figure out carefully how the new General Data Protection Regulation affects their database . . . or they are in for a nasty GDPR shock, says Ardi Kolah.
Are you analysing where e-commerce transactions are taking place and what devices your customers use most? Patrick O’Doherty has been examining information about conversions and device use and here reveals some trends and takeaways.
If a website takes ages to load and seems confusing to navigate around, the chances are visitors will sigh heavily and go find another website; their potential purchase lost. So, if it is obvious that a poor shopping experience costs online customers, why are so many websites still rubbish? It makes sense to keep visitors to your site happy and especially to ensure they return repeatedly – Yaron Morgenstern shows how valuable it is to create a slick, user-friendly experience.
Research reveals that many marketers across Europe and the US still haven’t figured out the changes they need to make for their businesses to become compliant with the incoming GDPR, or the impact that new data protection law will actually have on businesses. The level of understanding of the implications is a concern, says David Fowler, but there is still time to take action successfully as the countdown to GDPR implementation begins.
Intriguing differences among global shoppers have been revealed in the iVend Retail’s 2018 Global Path to Purchase Report. Mia Farber examines the insights and shows that by varying your marketing strategies to suit your audience, you can significantly increase revenues and build customer loyalty . . . globally.
A survey conducted by BrightLocal among search professionals in the US has revealed key findings – such as growing optimism for this year and going forward. Jamie Pitman examines the details and compares revenues of agencies and freelancers, as well as looking into the most in-demand services asked for by local search industry clients.