The Global Marketing Alliance

Month: January 2022

Saving the world, pitching persuasion & planning for innovation

Post author By Mel Dixon
Post date 17th January 2022

In this month’s issue, we look at a rather wonderful example of gamification by WHSmith, consider whether crowbarring lofty ideals into products is always such a good idea, and highlight the importance of having an innovation strategy.

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Tags global marketing, global perspectives, marketing campaigns, marketing innovation, mobile gaming, WHSmith

All content Best practice Case Studies Content Marketing Global

What is the cover of a magazine for?

Post author By Drayton Bird
Post date 17th January 2022

Drayton Bird examines the front cover of a magazine from the National Trust. It looks beautiful but achieves little. So, what’s the problem? Drayton’s simple diagnosis holds an important lesson for all marketers, whatever their specialist medium.

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Tags copywriting, direct marketing, marketing