Month: November 2020

“Nudging” the right way, Alibaba’s sales boom & Big Tech regulation

Post author By Craig Hanna
Post date 30th November 2020

This week, we’ve been astounded by the figures released from Alibaba’s ‘Global Shopping Festival’, learned how to put behavioural science into practice and considered two sides of the Big Tech regulation debate.

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Tags Big Tech, consumer behaviour, data protection, global marketing, online retail, retail trends

All content In the News Insight Next Practice

Reinventing the mall, busting jargon users & incentivising product lifespan

Post author By Craig Hanna
Post date 13th November 2020

Learn how Citadium is reinventing the shopping experience for younger consumers, why IKEA is looking to increase product lifespans, and how jargon is used as a smokescreen for competence.

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Tags innovation, regulation, retail, retail trends

All content Best practice Case Studies

Direct Marketing Case Study: ‘The Think Tank’ moves beyond innovative

Post author By Mel Dixon
Post date 9th November 2020

In a new series of blog posts, we examine how companies are utilising direct marketing around the globe. We pull out key techniques, good and bad practice, and highlight important lessons we could all learn.

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Tags case study, direct marketing, direct marketing case study, marketing