Great marketing has always been driven by data but that trend is now accelerating and data driven marketing is clearly here to stay. Craig Hanna welcomes readers to this new data driven age and to the new look GMA website – which focuses on data driven channels, data innovation and data strategy.
Author and social media expert Luan Wise continues her series of articles for GMA readers – a step-by-step guide to using social media correctly to enhance your business.
As more marketers work to zero-based budgets, the true costs of poor quality customer data are about to become clear. Jim Conning discusses latest research from Royal Mail that reveals the alarming price of dirty data.
An affiliate marketing career can be hugely rewarding, both personally and financially, but it takes application and effort to make it a real success. Phil Coleman shares his expertise.