Laws surrounding data privacy and customer consent are changing in just over a year – get it wrong, and you will pay hefty fines. Time to test your permission statements and check your strategy is flawless.
Digital advertising is changing: virtual reality and augmented reality marketing strategies have matured to a position of true viability so that marketers can offer consumers far more entertaining, compelling and immersive ad campaigns that inspire personal affinities with brands.
Working nine-to-five but playing catch-up 24/7. That seems to be the lot of the stressed, overworked modern marketer, research reveals. They are sleepless and, this year, even more stressed in the era of the breathless business. Are you running to keep up? How can you ever slow down? Find out here: