Great marketing has always been driven by data but that trend is now accelerating and data driven marketing is clearly here to stay. Craig Hanna welcomes readers to this new data driven age and to the new look GMA website – which focuses on data driven channels, data innovation and data strategy.
Research shows marketers are still struggling with data analysis. Anthony Botibol questions whether this is an issue of marketers' skills, or simply the lack of the right tools.
This has become a key question regarding one of the UK’s largest consumer sectors as the industry continues to move away from a traditional bricks-and-mortar model to an online approach. So is the future of retail in emerging technology such as AR/VR – and in perhaps the newest of buzzwords: visualisation as a service?
Author and social media expert Luan Wise continues her series of articles for GMA readers – a step-by-step guide to using social media correctly to enhance your business.