Who controls the data in your organisation? Are they Responsible – Accountable – Consulted – Informed (RACI)? Implement this data management model to achieve a common goal and, whatever the size of your business, keep in mind these primary data objectives; thereby focusing on outcomes, not process.
The millennial generation will forever be remembered as the champion of the mobile phone – the one that became glued to the device, all day every day (and often all night). For this young adult, life without a mobile cannot be contemplated. So, for marketers, the mobile is a good place to reach this audience, then. Hmm, it’s not quite that simple and you need to adopt a clear m-commerce strategy to achieve success . . . here are some tips to ensure you reach these young consumers before your competitors do.