A new report reveals that only a third of marketers understand what successful content marketing looks like. Here we explore the reasons why and look at how marketers can prove - and improve - their content marketing ROI.
Advertisers are tripping over themselves to grasp the opportunity that AI and machine learning offer. But do they know what they're doing? Rob Bennett, CEO at rehab, gives his verdict on the future of AI in advertising and how forward-thinking companies are using AI to improve engagement with customers.
Our new report with MeritDirect takes stock of the current state of data-driven marketing Drawing on a combination of surveys and interviews with industry leaders we reveal how forward-thinking data marketers are continuing to find opportunity in a shifting technological ...
Our latest Data Briefing featured a Q&A with Barry McNulty, Head of Data at Hyde Housing Group. He reveals the impact of data and technology on the housing industry: the good, the bad and the difficult. We also cover Simon Blanchard's talk on safeguarding new data solutions and Robert Bond's analysis of privacy in a world of fast-evolving technology.