Rakuten Marketing research has found that UK marketers are willing to pay large sums to social stars and ‘influencers’ – but 86% of marketers admit they aren’t entirely sure how the fees are calculated and 38% don’t know if that layout is actually driving sales. Despite this, spend on influencer marketing is on the rise. James Collins studies the stats behind this latest trend in celebrity marketing and tots up the value.
Social media has been one of the defining elements of our new generation. There’s no denying its power: we’ve seen nearly every aspect of our lives altered, from something as simple as staying connected to old friends, to affecting election results. But marketers remain unclear how to prove the business worth of social – and how to track social media ROI. Here’s how to dig into the data and keep tabs on it all . . .
In the run-up to the busy festive season, how can savvy social marketers outshine their competitors, get their cash tills ringing heartily and therefore enjoy a very merry social media Christmas? Rafferty Gifford has some ideas and examples of social strategies that can work:
It takes place after Halloween and just before Black Friday/Cyber Monday; this major event marketing opportunity has taken off in China, with e-retailers battling to provide the best discount deals for the world’s largest audience – China Singles’ Day, 11/11, is a vast e-shopfest . . . here’s how it works: