Here it is! Everything you need to know about GDPR, from what it is to how it affects you and your brand/business – wherever you are in the world. We have put together a full GDPR resource – a complete guide to the General Data Protection Regulation, compliance and how to make sure you are ready for the new law, which comes into force on 25 May.
The longstanding assumption among retailers has been that women will buy, no matter what the price. But Pini Yakuel, challenging traditional segmentation personas, says latest research delving into demographic data proves that it’s actually the girls who win the best deals, the optimal value for money. However, he says far more attention is required to ensure that savvy shopper remains loyal to a brand. So indeed, no matter what the price, it’s all about the crucial customer experience.