First in a new series of critical reviews, in which the GMA highlights email communications we come across while doing our jobs that could be so much better. Here’s a example of the ultimate in email un-personalisation!
Big Data is making an enormous impact on business growth and productivity, with companies reporting that methods of data collection and analysis can fundamentally change the way they conduct their business. Here, the key benefits of big data analytics and business intelligence are examined in the framework of the modern, data driven approach to business (infographic).
How do marketers ensure that their company stands out from competitors, particularly when the message is not considered traditionally glamorous, such as in B2B marketing? Social psychologist Robert Cialdini has said that effective persuasion doesn’t lie in the message itself, but in the key moment before that message is delivered. Here, Robert Belgrave discusses Cialdini’s email engagement tactics, exploring ‘pre-suasion’ in action.
Data analytics can help identify the right contacts in the right accounts – but newer forms of predictive analytics, combined with sales and marketing data, can help gain an even deeper understanding, enabling companies to identify those who are in the market to buy. Engagement science transforms a one-size-fits-all sales cycle to an individualised approach that will develop sustainable relationships with customers.