Tag: Artificial Intelligence

Redefining retail: why focusing on CX will maximise potential of big data and AI

Post author By Peter Thomas
Post date 14th August 2018

redefining retail lessons Amazon Prime Day, native advertising 2020 , Digital evolution, omni-channel

Artificial intelligence (AI) enhances an online retailer’s ability to engage with customers, says Peter Thomas. The technology that is now redefining retail enables algorithms to make the same complex decisions a human could, sifting through the data, but much faster and at volume. It means the customer experience (CX) becomes more tailored and personalised; the customer journey more comfortable. When used well, the tech helps both retailer and consumer.

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Tags AI, Artificial Intelligence, customer data, customer experience, customer experience management, customer journey, customer loyalty, data insight, e-commerce, e-retailing, eBay, Google, keywords, machine learning, online retail, online shopping, OTTO, personalisation, retail

Artificial Intelligence Data Innovation Global Insight

Man v machine: will AI robots replace human sales reps?

Post author By Sunny Paris
Post date 2nd August 2018

Is it the beginning of the end for humans when it comes to the sales role – could a robot really become the new rep? Sunny Paris looks at the role automation will play in the sales industry and discusses how artificial intelligence and perhaps AI robots can impact sales professionals.

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Tags AI, Artificial Intelligence, chatbots, customer relationship management, marketing automation, sales and marketing

Asia-Pacific China Global Insight Strategy and Management

Chinese brands focus on innovation: why ‘Made in China’ is becoming cool

Post author By Doreen Wang
Post date 13th June 2018

In 2017, May 10 was declared the annual ‘Chinese Brands Day’ as the Chinese government, keen to build the country’s influence internationally, looked to help promote ‘Made In China’ brands. Here, Doreen Wang gives her thoughts on the impact of the initiative just after its first anniversary and looks at how Chinese brands focus on growth.

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Tags AI, Alibaba, Artificial Intelligence, branding, china, Chinese, customer service, e-commerce, international trade, JD.com, Lenovo, marketing strategy, smart home, Tencent, virtual reality

Best practice Data Protection Data Strategy GDPR Global Strategy and Management

Data quality in focus: GDPR puts data professionals out front for commercial decision-making

Post author By Stuart Huke
Post date 1st June 2018

Keeping data clean is at the core of compliance and competitiveness, says Stuart Huke. And the professionals who are focused on data quality are now at the top table of businesses across the UK and Europe – thanks to the GDPR spotlight.

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Tags AI, Artificial Intelligence, Big data, customer data, data collection, data decay, data driven marketing, data hygiene, data management, data quality, data strategy, machine learning, personalisation

Global Insight Strategy and Management

Think less digital transformation, more digital optimisation

Post author By Tomas Salfischberger
Post date 24th May 2018

digital optimisation digital marketing barrier

Organisations are aiming to futureproof and broaden their own technology landscape– but they should avoid focusing on innovation for innovation’s sake, says Tomas Salfischberger. When it comes to marketing technology, make the most of what you’ve got – deploy digital optimisation instead of re-engineering the entire process. Focus on software that can be integrated into mission critical systems to make sure you are getting the most out of your data; streamlining the customer journey and delivering truly personalised experiences. Here’s how:

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Tags AI, Artificial Intelligence, augmented reality, customer loyalty, data management, digital marketing, digital transformation, innovation, innovation strategy, machine learning, marketing strategy, marketing technology, Marriott Hotels, martech, personalisation, virtual reality, VR

Data Governance & Security Data Protection ePrivacy Regulation Europe GDPR Global Insight Strategy and Management UK

Fresh from MINT 2018 – GDPR, harnessing intelligence and marketing into the future

Post author By Sally Hooton
Post date 23rd April 2018

MINT 2018 brought together marketing practitioners and experts from around the world to discuss the latest big issues of our industry – including the looming GDPR, innovation and disruption and the data economy. Here’s a snapshot of what they had to say.

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Tags AI, Artificial Intelligence, customer relationship management, data protection, digital marketing, digital transformation, Emarsys, GDPR, Google Cloud, legal and compliance, machine learning, MINT, PA Consulting, Persado, Pragmatic, weareCrank, White Hat Media

Artificial Intelligence Data Innovation Global Insight

The pursuit of perfection: AI and modern marketing

Post author By Jim Bowes
Post date 10th April 2018

AI and modern marketing , Phase 3 of the digital evolution

When it comes to AI and modern marketing the best is yet to come, says Jim Bowes. Forget the cyborg concept, robots could be put to work alongside humans – taking on high-tech tasks such facial recognition, emotional activity measurement and even campaign strategy automation. He says the latest technology will free up creatives and drive hyper-personalisation to improve the conversation with consumers. So what’s not to like?

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Tags AI, Artificial Intelligence, beacon technology, chatbots, customer experience, customer experience management, data analytics, machine learning, mobile apps, personalisation, programmatic advertising, video marketing, wearables

Big Data Data Innovation Europe Global Insight Netherlands UK

Time to stop drowning and start riding the Big Data wave

Post author By Bart Omlo
Post date 19th March 2018

Big Data is everything, marketing practitioners from agencies around the world agree. But it isn’t easy to stay abreast of it all and many feel overwhelmed by data, data, everywhere. Don’t be engulfed by the Big Data wave, says Bart Omlo – who brings together comments from senior marketers on how companies are adjusting their strategies and using the latest technology to keep up with the ever-increasing data flow.

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Tags AI, Artificial Intelligence, Big data, content management, customer engagement, customer experience, customer experience management, digital marketing, machine learning, personalisation, user experience

Artificial Intelligence Data Innovation Global Insight

Enhance marketers’ performance, skyrocket creativity – leverage AI

Post author By Alex Vaidya
Post date 16th March 2018

AI-enabled insight, creativity – leverage AI

Modern marketers can clear their desks of mundane details and the time-consuming minutiae of their jobs and instead concentrate on personalising data, perfecting the customer experience and thus propelling their brands and businesses, says Alex Vaidya. How? They should enhance creativity – leverage AI. Here’s how it works:

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Tags AI, Artificial Intelligence, branding, customer experience, customer experience management, customer journey, customer loyalty, digital marketing, e-retailing, machine learning, marketing campaigns, personalisation

Artificial Intelligence Data Innovation Europe Global Insight UK

The power of digital personalisation: how to leverage AI to compete with Amazon

Post author By Keren Zimmerman
Post date 5th March 2018

While e-commerce has levelled the selling field, artificial intelligence is propelling e-retail players forward, says Keren Zimmerman. Personalisation is the key to winning customer loyalty and repeat business and brands that leverage AI will turn that key. The technology is now becoming more affordable, so here’s how to compete with the bigger brands and use AI to power your audience data.

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Tags AI, Amazon, Artificial Intelligence, e-commerce, machine learning, marketing automation, online retail, online shopping, personalisation