Despite cultural and economic differences, new research shows consumers around the world take a similarly pragmatic approach to sharing their data. Jed Mole analyses the results of the study into how the global customer perceives data collection, how they view their data privacy and the value they place on their data use.
Providing customers with personalised content can lift revenue by 15%, according to Harvard Business Review, so why is it that businesses so often settle for producing generic marketing – or, worse, create messages that simply do not translate? Robert Berkeley says they need to do more to localise content if they are to draw in customers and grow their businesses.
5G networks are projected to cover a third of the world’s population within the next decade – and the impact on the mobile industry and its customers will be profound: The new generation of technology will usher in a new era of global connectivity, with networks adapting to applications and performance being tailored to the needs of the user. Are you ready?
In Spain, brand messages shared by employees, rather than the company itself, are 24 times more likely to be re-shared. To put this into perspective, the global average is eight times more engagement. The Spanish demand personalised interaction.
Marc Schillaci says international ecommerce is growing at an incredible rate and represents a real opportunity for SMEs.
The Philippines Department of Tourism (PDOT) has announced a new campaign to further promote the Philippines through digital and social media platforms.
The campaign, launched by the GTI (Global Tourism Interface) Network – a group of marketers from around the world – across France, Italy, Spain and the UK, will aim for an increase in tourists from each of the destination markets.
Each market will utilise a digital press office and creation of individual social media pages –Facebook, Twitter and Instagram to engage with a wider audience. The strategy will also encompass blogger relations in order to reach key influencers in the travel, food and lifestyle sectors.
There will also be blogger press trips to further increase online presence. This will include an inaugural ‘Jeepney Roadtrip’ where an influential vlogger from each market will endeavour to reach the Philippines in a Filipino Jeepney, an iconic vehicle of the islands.
Other activity includes the placing of Facebook advertisements and co-branding with relevant trade partners in each market. Additionally, the campaign will be engaging the travel trade on joint-promotional activities to drive point-of-sale and actual bookings to the Philippines.
Philippines Tourism Promotions Board, chief operating officer, Domingo Ramon Enerio, said: “We know that many people research their holidays online now and we want to target our possible customers and give them the best and most up-to-date news about our islands. Additionally, we love the idea of visitors taking their own images and sharing them with other followers of our channels.
“We also look forward to working with bloggers whose honest accounts of their travels give their subscribers and followers great pleasure and provide lots of source information and tips for travellers to inspire their research.”
Visit: www.itsmorefuninthephilippines.com
Pictured are:
Back Row: Blaise Boresee, Interface Tourism Group France; Serena de Valle, Interface Tourism Group Italy; Chris Pomeroy, Interface Tourism Group Spain; Amanda Hills, Interface Tourism Group UK.
Front Row: Marie Venus Tan, officer in charge, Department of Tourism, Europe; Gael de la Porte, Interface Tourism Group, France; Domingo Ramon Enerio, chief operating officer, Tourism Promotions Board (TPB); assistant secretary Eugene Kaw, Philippines Department of Tourism.
European online retail sales are set to increase at 11% a year until 2017 (according to Forrester Research). With no end in sight to the growth of e-commerce, more people than ever will launch online businesses, says Pablo Pastega. Here, he tells why and how to reach your online goal – in four easy stages.