Tag: mobile apps

Boosting profits and winning business through effective UX

Post author By Andy Clowes
Post date 6th August 2018

Is your website easy to use? Can potential customers find what they want quickly enough? How effectively can they navigate around the site? A poor user experience (UX) can negatively impact overall customer experience, so it makes sense to check that your website provides an effective UX. Andy Clowes shows how businesses can optimise the design of digital offerings based on customer requirements to improve profits overall.

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Tags AI, augmented reality, chatbots, customer experience management, mobile apps, user experience, VR, website design

Data Driven Channels Europe Global Insight Mobile UK

Mobile apps – should you include an app in your marketing campaign?

Post author By Max Chekalov
Post date 11th July 2018

Come on, get appy! Max Chekalov shows how brands are successfully using mobile apps in their marketing campaigns – and he tells why your business might do well to consider getting an app, to improve the customer experience and boost your sales.

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Tags customer engagement, customer experience, Ikea, marketing strategy, mobile apps, mobile marketing, Nissan, personalisation, QR codes, smartphones, vouchers

Data Driven Channels Global Insight

Jet set for the ideal customer journey: joining up traveller data

Post author By Jon Reay
Post date 5th July 2018

How can airlines and airports, together with associated retailers, boost the customer experience and also benefit from sharing traveller data? Strategist Jon Reay examines upgrades, discounts and rewards and the possibility of a single mobile app offering opportunities for co-operating brands at airports. He shows how small improvements to the customer journey through the airport – literally and digitally – could have a significant commercial impact for all.

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Tags AirBNB, airport data, Booking.com, customer data, customer engagement, customer experience, customer experience management, customer journey, discounts, incentives, location marketing, London Heathrow, mobile apps, Ryanair

Data Driven Channels Global Insight

Social media influencers: why Instagram is rising in popularity

Post author By Sophie Parry-Billings
Post date 14th June 2018

A poll among social media influencers has revealed why many prefer Instagram to Snapchat. Sophie Parry-Billings details the survey results and explains how marketers can leverage social influencers to further their campaigns.

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Tags influencer marketing, Instagram, mobile apps, Snapchat, social media

Global Insight Strategy and Management

Open banking impact: what marketers need to know

Post author By Jamie Matthews
Post date 17th April 2018

open banking impact , marketing via mobile article

From Prezzo to Jamie’s Italian – recently, many casual dining chains have fallen victim to tough trading conditions. These challenging times are also seeing the rise of open banking, which is good news for consumers who are now able to view their spending habits more easily and thus monitor their financial situation more carefully, cutting back on non-essentials – such as casual dining. This will have a knock-on affect on brands. Jamie Matthews brings a head-up for marketers on this issue, saying the open banking impact is impossible to ignore and may become far-reaching for brands. But here’s how they can react with positivity.

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Tags Apple pay, consumer behaviour, fintech, mobile apps, Monzo, online banking, retail, Revolut

Data Driven Channels Global Insight Mobile

Mobile apps infographic – what do consumers think of apps & should your business get one?

Post author By Sally Hooton
Post date 16th April 2018

If you are wondering whether your business would benefit from an app, or if the one you already have is of value, take a look at the results of a survey into how they are viewed by consumers. This informative mobile apps infographic sheds light on usage, expenditure and more.

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Tags marketing strategy, mobile apps, mobile marketing, personal data

Artificial Intelligence Data Innovation Global Insight

The pursuit of perfection: AI and modern marketing

Post author By Jim Bowes
Post date 10th April 2018

AI and modern marketing , Phase 3 of the digital evolution

When it comes to AI and modern marketing the best is yet to come, says Jim Bowes. Forget the cyborg concept, robots could be put to work alongside humans – taking on high-tech tasks such facial recognition, emotional activity measurement and even campaign strategy automation. He says the latest technology will free up creatives and drive hyper-personalisation to improve the conversation with consumers. So what’s not to like?

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Tags AI, Artificial Intelligence, beacon technology, chatbots, customer experience, customer experience management, data analytics, machine learning, mobile apps, personalisation, programmatic advertising, video marketing, wearables

Europe GDPR Global Insight Legal & Compliance Strategy and Management UK

A GDPR revolution for location-based in-app advertising ‘to benefit consumers and the industry’

Post author By Rodric Bark
Post date 5th April 2018

Some industry commentators have called time on the current ad tech ecosystem for in-app advertising, citing GDPR – the incoming data protection regulation – as its death knell. But Rodric Bark sees this as a GDPR revolution – an opportunity for the industry rather than a threat, delivering data protection and improving targeting. Here’s how:

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Tags data privacy, geo-location data, location marketing, mobile ads, mobile apps, mobile marketing

Best practice Data Driven Channels Global Mobile

Maximising mobile: how best to adapt your content for the rise of m-commerce

Post author By Olga Adamkiewicz
Post date 3rd April 2018

Mobile has grown to become a truly powerful point of purchase for consumers on the go, but it is vital that businesses are maximising mobile commerce opportunities by tailoring their content to suit those consumers. Olga Adamkiewicz looks at some of the best practices for maximising sales via this handheld device; one of the biggest mediums of purchase.

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Tags e-commerce, m-commerce, mobile, mobile apps, mobile marketing, mobile search, mobile technology, smart devices, smartphones

CRM Data Driven Channels Europe Global Insight UK

Personalised customer loyalty schemes are ‘the route to retail success’ – case study

Post author By Rob Meakin
Post date 27th February 2018

Using the example of a food chain based in the north of England – that offers the hugely popular and now famous Yorkshire pudding wraps – Rob Meakin details how well personalised customer loyalty schemes can work and how shoppers expecting speed, efficiency and simplicity in every step of their retail experience can tap into a ‘membership economy’.

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Tags Amazon, Amazon Prime, CRM, customer loyalty, customer relationship management, email marketing, mobile apps, online shopping, personalisation, social media