Category: Israel

Israel

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Americas Data Driven Channels Europe Global Insight Israel MENA UK USA

The tailored website: how to keep your online customers coming back again and again

online customers

If a website takes ages to load and seems confusing to navigate around, the chances are visitors will sigh heavily and go find another website; their potential purchase lost. So, if it is obvious that a poor shopping experience costs online customers, why are so many websites still rubbish? It makes sense to keep visitors to your site happy and especially to ensure they return repeatedly – Yaron Morgenstern shows how valuable it is to create a slick, user-friendly experience.

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Americas Australia Europe Global Insight Israel Italy MENA Strategy and Management UK USA

Valentines data and the business of love

valentines data

Sweet and charming or cheesy and sickly – whatever your view of Valentine’s Day and the hype surrounding it, many businesses do well to leverage events marketing tactics and make the most of the first of the year’s gifting events. Valentines data shows what couples are likely to be spending their money on in 2018:

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Best practice Global Israel MENA Strategy and Management

Performance-based marketing: when agencies take on more risk and clients stop paying for waste

Should performance-based marketing agencies replace traditional agency models and what impact might this have on the industry? Agencies have usually been paid no matter the success or failure of their campaign. But Inbal Lavi argues that this should now shift to a results-based process, claiming that this will lead to better aligned interests between brand, marketer and creative agency, higher margins and a higher ROI.

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The cross-border question: should agencies do more to localise content?

localise content

Providing customers with personalised content can lift revenue by 15%, according to Harvard Business Review, so why is it that businesses so often settle for producing generic marketing – or, worse, create messages that simply do not translate? Robert Berkeley says they need to do more to localise content if they are to draw in customers and grow their businesses.

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