Daily deal sites, such as Groupon and Living Social, need to embrace social media gaming in order to re-engage with their dormant subscribers, according to the CEO of social media gaming site, WishFree.com
Zak Shah, who launched the gaming site earlier this year to cater for the bargain-hunter market, says the initial surge of uptake for daily deals tails off after a few weeks and there is little attempt to reconnect with customers on a long-term basis, other than to offer them more of the same thing.
Shah said: “Some daily deal sites are sitting on an estimated ten million subscribers in the UK, but the figures are worthless if no-one actually buys anything. Tales of poor fulfilment figures and poor value for money only add to the disinterest among subscribers, and this could prove damaging for the entire daily deals industry.
“The voucher market is saturated with hundreds of companies promising the same thing and, in order to survive daily deal fatigue, providers need to embrace new and innovative techniques that set them apart from their competitors.
“Forging a partnership with a gaming site not only gets people on board, but it also enhances user engagement by attracting new customers who take part in the game, then go on to purchase something via a link to the daily deals web page. This type of joint venture is mutually beneficial and provides an avenue for daily deal providers to reach their subscribers on a more personal level.”
WishFree.com is a new interactive gaming site that combines online ‘daily deals’ with a click-to-win competition, allowing players to win brand new products and services at no cost. It’s an interactive gaming experience that allows players to compete with others, both on WishFree.com and through social networks, and companies can sponsor any game to increase customer engagement and brand awareness.