Since GDPR, some marketers are refusing to touch third party data with a barge pole. But is that fair? We speak to industry insiders and data privacy experts to find out the level of risk and how it can be sourced safely and responsibly.
Since GDPR, some marketers are refusing to touch third party data with a barge pole. But is that fair? We speak to industry insiders and data privacy experts to find out the level of risk and how it can be sourced safely and responsibly.
Data as a Service Market was valued approximately at USD 8.7 billion in 2018 and is anticipated to see a growth rate of more than 30% over the forecast period 2019-2026 according to Market Research Future.