Tag: user generated content

Creating brand buzz: 5 ways to get your audiences interacting with UGC

Post author By Olga Egorsheva
Post date 7th August 2018

‘People do business with people they know’ is an old adage that still rings true. Similarly, people respond better to reviews and ratings posted online by family and friends; people they trust. So it makes sense in this modern world to ensure you are making the most of user-generated content (UGC) – that your happy customers are interacting with UGC and thus encouraging like-minded potential customers to your product or service. Here’s how to get the best from UGC.

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Tags consumer reviews, content marketing, customer reviews, legal and compliance, marketing strategy, UGC, user generated content, video marketing

Case Studies Market Data

How consumer-generated content is changing shopping behaviour online and in stores

Post author By Sally Hooton
Post date 28th June 2018

Don’t miss this 33-page guide to the latest developments in consumer-generated content (CGC).

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Tags consumer reviews, consumer trust, consumer-generated content, customer experience, customer experience management, financial services, marketing strategy, user experience, user generated content

Best practice Data Driven Channels Global

Have a merry social media Christmas: 12 tips for holiday marketing

Post author By Rafferty Gifford
Post date 9th November 2017

In the run-up to the busy festive season, how can savvy social marketers outshine their competitors, get their cash tills ringing heartily and therefore enjoy a very merry social media Christmas? Rafferty Gifford has some ideas and examples of social strategies that can work:

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Tags content management, content marketing, customer engagement, discounts, Facebook, holiday marketing, Hootsuite, Instagram, Snapchat, social media, twitter, user generated content

Artificial Intelligence Data Innovation Global Insight

The marketing revolution: how AI is helping marketers to be more efficient

Post author By Olga Egorsheva
Post date 4th September 2017

Be not afraid! Instead of a revolution that routs and destroys, artificial intelligence is driving a marketing revolution that will make our industry more intelligent and empowering. It will free-up marketers from the mundanity of day-to-day tasks, enabling ever deeper analytics and insights and creating finer personalisation and customer service. Here’s how:

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Tags AI, Artificial Intelligence, chatbots, content management, content marketing, customer service, data strategy, Four Seasons, IBM, machine learning, Netflix, personalisation, predictive analytics, Search engine marketing, search engine optimisation, SEO, targeting, user generated content, voice search

Best practice Data Driven Channels Global

5 best ways to use social listening for your business

Post author By Lisa Michaels
Post date 30th August 2017

Social media listening can have a monumental effect on your business – garnering customer insights and improving engagement, building brand loyalty and, thereby, increasing revenue. Learn how and why to do it well:

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Tags AirBNB, brand advocates, branding, content marketing, customer engagement, customer experience, customer experience management, customer loyalty, data segmentation, hashtags, influencer marketing, keywords, marketing strategy, social media, user generated content

Best practice Data Driven Channels Global

SEO rules and standards: white hats, black hats – how to skyrocket or ruin your website

Post author By Colin Cieloha
Post date 15th August 2017

SEO – Search Engine Optimisation – is one of the greatest tools that online marketing offers, but it can work for or against you. It all comes down to your knowledge of the SEO rules and standards that apply to all sites on the internet, even the best-known ones. Abide by these rules and watch your rankings soar – ignore them at your peril:

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Tags content management, content marketing, customer experience, customer experience management, e-commerce, keywords, legal and compliance, Search engine marketing, search engine optimisation, SEO, user generated content, website analytics

Best practice Data Driven Channels Europe Global UK

Why you and your business need to have a social media policy

Post author By Luan Wise
Post date 27th July 2017

There have been plenty of cases where vexed staff have criticised employers on social media – but what can companies do to prevent ‘brand-bashing’? Award-winning author Luan Wise says the key is in setting up an effective social media policy – here’s her strategy on limiting potential damage.

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Tags blogging, content marketing, legal and compliance, LinkedIn, social media, user generated content

Best practice Global Legal & Compliance Strategy and Management

Hey, that’s my content! The dos and don’ts behind user generated content licensing and copyright

Post author By Sally Hooton
Post date 13th July 2017

Brands aim to truly connect with their audiences and UGC is proving to be an excellent way of engaging existing and potential consumers. But does your brand know the rules? Do you understand user generated content licensing regulations? Avoid a litigious path of potential banana skins, says Simon Banks at Lobster – get to grips with the rights and wrongs of using UGC.

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Tags blogging, content management, content marketing, copyright, social media, UGC, user generated content, video