The Global Marketing Alliance

Author: Rafferty Gifford

Rafferty Gifford is a digital marketing professional at Liberis, an alternative finance provider for small business owners in the UK, particularly those in the retail and hospitality industries. Specialising in PPC advertising, website optimisation and social media, her role involves attracting and engaging customers online.

6 crucial customer service metrics you can’t afford to ignore

Post author By Rafferty Gifford
Post date 17th July 2018

How often do you monitor data relevant to your customer service? Do you know how good your customer service metrics are . . . have you measured them? How well do your teams perform when it comes to customer care – keeping them happy, dealing with complaints, upselling, cross-selling, responding quickly to their enquiries? Are your employees pulling their weight and helping to retain your precious customers? Rafferty Gifford shows how you can track their performance.

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Tags customer data, customer experience, customer experience management, customer feedback, customer retention, customer service, email, Facebook, live chat, social media, telephone, twitter

Best practice Data Driven Channels Global

Have a merry social media Christmas: 12 tips for holiday marketing

Post author By Rafferty Gifford
Post date 9th November 2017

In the run-up to the busy festive season, how can savvy social marketers outshine their competitors, get their cash tills ringing heartily and therefore enjoy a very merry social media Christmas? Rafferty Gifford has some ideas and examples of social strategies that can work:

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Tags content management, content marketing, customer engagement, discounts, Facebook, holiday marketing, Hootsuite, Instagram, Snapchat, social media, twitter, user generated content