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Drayton Bird recently received an email that left him astounded. It was the work of a mad man! Yet its level of crazy was matched by its brilliance. On your marks… Get set… Go!
Segment lists and watch results rocket! Here’s how – the GMA has partnered with Demand Exchange to bring you this report from Act-On, which tells how to do just that.
Marketers have noted a 760% increase in revenue from segmented campaigns, according to Campaign Monitor. And those are the results we all aim for from our email marketing efforts.
But as well as much better open rates and increased revenue, segmenting lists allows you to have smarter, more personalised and highly relevant conversations with customers and prospects – based on who they are and how they are engaged with your product or service.
Segmenting your database allows you to use a variety of factors, determining to whom to send one-off emails (about sales or events etc), or routine emails (such as newsletters), or when a prospect should be added to an automated program. Creating segments takes time, but the effort will pay off!
In the modern marketer’s world, you need to leverage marketing automation to chart the ever-changing course of the buyer’s journey. With so much access to information, detail and choice, marketers must have a clear plan in place in
order to reach their buyers at every stage of their journey. This eBook discusses a marketing strategy that truly focuses on the customer.
The GMA has teamed with Demand Exchange to bring this eBook from Act-On to help you discover:
We live in an era when commercial success depends on a strong customer experience and high customer engagement throughout their user journey.
And the best way to understand why customers engage with your business, why they convert at checkout or even why they leave your site is, simply, to ask them!
Your customers are more than numbers, accounts, carts or cookies – don’t forget that they are people! While technology helps you better understand what they are doing, actually reaching out and creating one-to-one relationships with those people breaks down barriers and delights your customers. So, find out how to deliver the optimal customer experience!
This paper is based on seven years of experience, hundreds of successful implementations and millions of customer interactions. Download it now! Your GMA has partnered with Demand Exchange and Medallia to discover how to:
Consumer retention – the GMA has partnered with Demand Exchange to bring you this latest report from Yieldify.
We marketers love and are driven by customer acquisition – the art of acquiring new traffic, new buyers, new social media fans, new email subscribers and so on. Thus, marketing strategies tend to lean towards acquisition rather than retention.
But are we missing a trick? The probability of selling to an existing customer is 60-70%, therefore it does make sense to invest in retention to boost those numbers, the ones that really matter – sales. So how can marketers engage with these customers to boost their loyalty?
Download this guide to glean actionable advice and learn the tactics you need to acquire in order to maximise your customer loyalty strategy. The report also reveals best practice examples from a range of industries.
ROBO economy – the GMA has partnered with Demand Exchange to bring you access to the latest report from Bazaarvoice.
The guide presents details about the phenomenon of ROBO and how it can impact your marketing.
Download the report to discover:
B2B measurement can be very tricky. With all the data out there today, it can be difficult to measure and report on the right things. That’s why 
we’re recommending this – an entire eBook, devoted to the topic of measurement. The GMA has partnered with Demand Exchange to bring this report from DemandBase.
In this expert ABM guide, you’ll learn how to: