The Global Marketing Alliance

Month: September 2020

Global Perspectives Issue #1: taking on the Googleplex, data vs instinct and Wix listens…

Post author By Craig Hanna
Post date 18th September 2020

What’s REALLY been worth reading over the past week? Craig Hanna, digital marketing consultant and resident GMA managing editor, introduces the articles that have caught his eye…

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Tags data driven marketing, data visualisation, data-driven, global marketing, Google, marketing insight, Wix

Content Marketing Email Insight

“Think different” was Apple’s slogan

Post author By Drayton Bird
Post date 9th September 2020

Over the next few weeks, we’ll be bridging the gap between data insight and effective action.

Once described by David Ogilvy as knowing “more about direct marketing than anyone in the world”, Drayton shares his exclusive straight-shooting wisdom right here on the GMA.

He reminds us all of what really matters: persuasive copy that gets results.

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Tags copywriting, direct marketing, Drayton Bird, marketing