Tag: social media

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Europe Global Insight Strategy and Management UK

Changing role of chief marketing officer – who is the CMO of the future?

chief marketing officer

The modern CMO must shine in an ever-changing and increasingly challenging workplace, in a role that is in a constant state of flux. Essentially, it’s because of Big Data – customer expectations and technological innovation are combining to pile the pressure on marketers to showcase skills that were never required of them just a few years ago. How do they feel and how do they cope? Jamie Matthews shares some expertise and some survival tips:

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Europe Global Insight Strategy and Management UK

Influencer Marketing 2.0 and the rise of your ‘people channel’

marketing message, influencer marketing 2.0

The rise of Influencer Marketing 2.0. At the recent Wave 2017 conference, thought-leaders like Brian Solis laid out why we must move to a new model for influence and advocacy and how to make the most out of your ‘people channel’. We summarise the main talking points and look at what best practice influencer marketing should look like in 2018.

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Data Driven Channels Global Insight

Safety in numbers: proving and evaluating social media ROI

employee advocacy

Social media has been one of the defining elements of our new generation. There’s no denying its power: we’ve seen nearly every aspect of our lives altered, from something as simple as staying connected to old friends, to affecting election results. But marketers remain unclear how to prove the business worth of social – and how to track social media ROI. Here’s how to dig into the data and keep tabs on it all . . .

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Best practice Data Driven Channels Global

Have a merry social media Christmas: 12 tips for holiday marketing

In the run-up to the busy festive season, how can savvy social marketers outshine their competitors, get their cash tills ringing heartily and therefore enjoy a very merry social media Christmas? Rafferty Gifford has some ideas and examples of social strategies that can work:

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Data Driven Channels Europe Global Insight Mobile UK

It’s not too late to build mobile into your holiday marketing strategy

holiday marketing, Christmas TV ad

Research shows 62% of UK smartphone users ‘can’t live without a smartphone’ – which makes this device a powerful channel for marketers aiming to engage with consumers in the run-up to the biggest holiday event of the year. So how mobile is your marketing strategy? Have you optimised your business showcase for mobile? Is the shopping experience you offer via mobile swift and simple? Don’t leave it any longer – here’s a checklist of holiday marketing ideas to action NOW:

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Data Driven Channels Global Insight Mobile

In the palm of your hand: real-time examples of mobile traffic usage

mobile traffic usage

Many consumers use their smartphones to shop, so it makes sense for marketers to know where all that traffic is going and where to concentrate their mobile marketing efforts. Measure mobile traffic usage in real time, says Karthik Reddy, monitor the constantly changing statistics of companies that do business through mobile data – such as the amount of Google searches worldwide on mobile devices; the amount of WhatsApp messages sent; the amount of products purchased on mobile devices from Amazon marketplace sellers. Check out the ever-changing infographic, here:

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Global Insight Strategy and Management

Beyond the pumpkins: the data behind Halloween

data behind Halloween

In the UK, it has leapfrogged Valentine’s Day as the third biggest retail event of the year and, in the USA, 72% of adults polled say they will be joining in the Halloween holiday capers. Around the world, this celebration of all things spooky has become hugely popular – and thus is a major opportunity for retailers. Here’s some data behind Halloween and a look at what it’s all about.

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Artificial Intelligence Data Innovation Global Insight

Five big artificial intelligence ideas for marketing

artificial intelligence ideas

Marketing has come a long way since the scattergun approach. Customer-centricity has driven the need for polished personalisation and technology is empowering ‘laser-guided marketing’. Doron Youngerwood discusses this concept and offers some artificial intelligence ideas and tips to guide marketing ‘artists’ into becoming marketing ‘scientists’.

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Data Driven Channels Global Insight

Put​ ​context​ ​at​ ​the​ ​heart​ ​of​ ​social​ ​media​ ​sentiment​ ​analysis

sentiment analysis

Customers post good and bad opinions of products and services – and they also share witty and sarcastic opinions. All of which have been notoriously difficult for brands to measure. Sentiment​ ​analysis​ ​in​ ​the​ ​social​ ​listening​ ​world​ ​has​ ​not​ ​enjoyed​ ​the​ ​best​ ​of​ ​reputations as a ​lack​ ​of​ ​any​ ​advanced​ ​technology​ ​has​ ​meant​ ​that​ ​accurate​ ​results​ have​ ​depended​ ​on a​ ​process​ ​of​ ​repetitive,​ ​tedious​ ​and​ ​time​-consuming​ ​manual​ ​tagging​ ​of​ ​documents.​ ​As​ ​a result,​ ​many​ ​brands​ ​tend​ ​to​ ​sideline​ ​sentiment​ ​indicators​ ​in​ ​their​ ​reporting.​ ​Now​ ​all​ ​that is​ ​set​ ​to​ ​change, says Richard Sunley. Machines have been learning how to fathom irony . . .

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Best practice Data Driven Channels Europe Global UK

Social media animal magic: marketing with a conscience

social media animal marketing

Are ‘cutesy’ pictures of wild animals shared online fuelling the illegal wildlife trade and can marketers serve the increasing demand for social media animal marketing, but in an ethical and responsible way? Phil Aiston shows how working with animals – but with a conscience – can be a force for good.

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