Tag: Halloween

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Americas Asia-Pacific China Global Insight Strategy and Management USA

Event marketing & the world’s biggest online shopfest: China Singles’ Day

event marketing

It takes place after Halloween and just before Black Friday/Cyber Monday; this major event marketing opportunity has taken off in China, with e-retailers battling to provide the best discount deals for the world’s largest audience – China Singles’ Day, 11/11, is a vast e-shopfest . . . here’s how it works:

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Global Insight Strategy and Management

Beyond the pumpkins: the data behind Halloween

data behind Halloween

In the UK, it has leapfrogged Valentine’s Day as the third biggest retail event of the year and, in the USA, 72% of adults polled say they will be joining in the Halloween holiday capers. Around the world, this celebration of all things spooky has become hugely popular – and thus is a major opportunity for retailers. Here’s some data behind Halloween and a look at what it’s all about.

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