Retailers are facing another wave of disruption triggered by digital technologies. Find out which retailers are leading the way and why, if you haven’t already, you need to start including them in your plans.
When it comes to AI and modern marketing the best is yet to come, says Jim Bowes. Forget the cyborg concept, robots could be put to work alongside humans – taking on high-tech tasks such facial recognition, emotional activity measurement and even campaign strategy automation. He says the latest technology will free up creatives and drive hyper-personalisation to improve the conversation with consumers. So what’s not to like?
Marketing has come a long way since the scattergun approach. Customer-centricity has driven the need for polished personalisation and technology is empowering ‘laser-guided marketing’. Doron Youngerwood discusses this concept and offers some artificial intelligence ideas and tips to guide marketing ‘artists’ into becoming marketing ‘scientists’.
Our mobiles are our constant companion and when it comes to mobile marketing, marketers must take advantage in allowing consumers to use them to connect via all their messages. James Galpin explains.