With some 15 years’ experience in managing global marketing for unified communications, contact centre and enterprise mobility solutions, Doron Youngerwood’s responsibilities include developing Amdocs’ go-to-market strategies, creating and presenting thought-leadership to operators worldwide and bringing market insight into the development processes of Amdocs’ digital Intelligence offerings. A regular speaker at industry events including the most recent IBM Watson Summit, his expertise means he is frequently asked to brief analysts and media on new developments in Big Data and AI.
LinkedIn: linkedin.com/in/youngerwood/
Marketing has come a long way since the scattergun approach. Customer-centricity has driven the need for polished personalisation and technology is empowering ‘laser-guided marketing’. Doron Youngerwood discusses this concept and offers some artificial intelligence ideas and tips to guide marketing ‘artists’ into becoming marketing ‘scientists’.