Tag: chatbots

Boosting profits and winning business through effective UX

Post author By Andy Clowes
Post date 6th August 2018

Is your website easy to use? Can potential customers find what they want quickly enough? How effectively can they navigate around the site? A poor user experience (UX) can negatively impact overall customer experience, so it makes sense to check that your website provides an effective UX. Andy Clowes shows how businesses can optimise the design of digital offerings based on customer requirements to improve profits overall.

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Tags AI, augmented reality, chatbots, customer experience management, mobile apps, user experience, VR, website design

Artificial Intelligence Data Innovation Global Insight

Man v machine: will AI robots replace human sales reps?

Post author By Sunny Paris
Post date 2nd August 2018

Is it the beginning of the end for humans when it comes to the sales role – could a robot really become the new rep? Sunny Paris looks at the role automation will play in the sales industry and discusses how artificial intelligence and perhaps AI robots can impact sales professionals.

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Tags AI, Artificial Intelligence, chatbots, customer relationship management, marketing automation, sales and marketing

Data Driven Channels Global Insight

Time for a chat – real-time messaging must strike the right tone

Post author By Marie Sagarzazu
Post date 24th July 2018

Are you using a real-time conversational channel – the live chat facility – for your visitor’s journey through your website? Marie Sagarzazu discusses when to use it for best effect and how it can enhance or hinder the customer experience. Make sure you can spot the difference and act accordingly.

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Tags chatbots, content marketing, customer experience management, customer journey, customer reviews, direct mail, direct marketing, e-commerce, live chat, online advertising, online retail, online shopping, real-time messaging, social media, website analytics, website design

Global Insight Strategy and Management

The 2nd wave of digital disruption for retail

Post author By Craig Hanna
Post date 21st May 2018

Retailers are facing another wave of disruption triggered by digital technologies. Find out which retailers are leading the way and why, if you haven’t already, you need to start including them in your plans.

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Tags augmented reality, Big data, chatbots, customer experience management, data innovation, disruption, e-retailing, innovation, innovation strategy, Internet of Things, internet trends, IoT, machine learning, marketing technology, online retail, personalisation, retail, virtual reality, wearables

Artificial Intelligence Data Innovation Global Insight

The pursuit of perfection: AI and modern marketing

Post author By Jim Bowes
Post date 10th April 2018

AI and modern marketing , Phase 3 of the digital evolution

When it comes to AI and modern marketing the best is yet to come, says Jim Bowes. Forget the cyborg concept, robots could be put to work alongside humans – taking on high-tech tasks such facial recognition, emotional activity measurement and even campaign strategy automation. He says the latest technology will free up creatives and drive hyper-personalisation to improve the conversation with consumers. So what’s not to like?

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Tags AI, Artificial Intelligence, beacon technology, chatbots, customer experience, customer experience management, data analytics, machine learning, mobile apps, personalisation, programmatic advertising, video marketing, wearables

Data Management Global Insight Strategy and Management

Tomorrow’s world today – privacy & technology: the ethics debate

Post author By Steven van Belleghem
Post date 15th February 2018

privacy & technology, role data marketing

First, computer cookies as data collectors and now AI, bots and myriad automation – they are all bringing a level of ease and convenience to our lives as consumers; offering targeted ads, using our locations and preferences for relevance, saving us our valuable time. But they also offer unease and concern . . . followers or stalkers, assistants or snoopers? Just how far can technology – and brands and even governments – go when it comes to gathering and using data? It’s all about ethics, says Steven van Belleghem, delving into the great privacy & technology debate.

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Tags AI, Artificial Intelligence, Big data, chatbots, customer data, data analysis, data collection, data driven marketing, data insight, data management, data privacy, Google Home, machine learning, smart TV, virtual assistants

Global Insight Strategy and Management

Taking stock of selling online: 6 data-driven facts about e-commerce in 2018

Post author By Victoria Greene
Post date 5th February 2018

Victoria Greene says voice assistants and chatbots are much more than just the latest gadgets, they are changing the way we consume – and that’s an issue those who are currently evaluating their e-commerce strategy need to be aware of especially. Here, she takes a look at the latest trends affecting those who are selling online and offers her own strategies for success in the year ahead.

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Tags affiliate marketing, branding, chatbots, cryptocurrency, customer experience management, e-commerce, fintech, image recognition, IoT, m-commerce, mobile, mobile apps, mobile marketing, mobile search, Pinterest, SEO, user experience, voice search

Belgium Case Studies Europe Global Netherlands Strategy and Management UK

Online shop expertise shows how marketing could look ‘the day after tomorrow’

Post author By Steven van Belleghem
Post date 12th December 2017

online shopping case study , gift shopping online, customer reward

The way we were, as consumers, has changed beyond recognition – ask your gran about the tiny corner shop, or half-day closing! Now, we have e-commerce and the ability to buy anything, anytime we like. But how about tomorrow’s world – and how will marketers and e-retailers cope with the ever-increasing demands of the savvy e-shopper? In this interview by Steven van Belleghem, an expert practitioner shares his online shop expertise and view of the future:

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Tags AI, Artificial Intelligence, chatbots, customer service, e-commerce, e-retailing, marketing strategy, online retail, online shopping

Artificial Intelligence Data Innovation Global Insight

Five big artificial intelligence ideas for marketing

Post author By Doron Youngerwood
Post date 26th October 2017

Marketing has come a long way since the scattergun approach. Customer-centricity has driven the need for polished personalisation and technology is empowering ‘laser-guided marketing’. Doron Youngerwood discusses this concept and offers some artificial intelligence ideas and tips to guide marketing ‘artists’ into becoming marketing ‘scientists’.

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Tags AI, Artificial Intelligence, Big data, chatbots, customer experience, customer experience management, data analytics, data segmentation, email, incentives, machine learning, marketing campaigns, mobile apps, personalisation, predictive analytics, social media, targeting, wearables

Artificial Intelligence Data Innovation Global Insight

The marketing revolution: how AI is helping marketers to be more efficient

Post author By Olga Egorsheva
Post date 4th September 2017

Be not afraid! Instead of a revolution that routs and destroys, artificial intelligence is driving a marketing revolution that will make our industry more intelligent and empowering. It will free-up marketers from the mundanity of day-to-day tasks, enabling ever deeper analytics and insights and creating finer personalisation and customer service. Here’s how:

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Tags AI, Artificial Intelligence, chatbots, content management, content marketing, customer service, data strategy, Four Seasons, IBM, machine learning, Netflix, personalisation, predictive analytics, Search engine marketing, search engine optimisation, SEO, targeting, user generated content, voice search