Tag: SMS

It’s not too late to build mobile into your holiday marketing strategy

Post author By Dan Bond
Post date 7th November 2017

Research shows 62% of UK smartphone users ‘can’t live without a smartphone’ – which makes this device a powerful channel for marketers aiming to engage with consumers in the run-up to the biggest holiday event of the year. So how mobile is your marketing strategy? Have you optimised your business showcase for mobile? Is the shopping experience you offer via mobile swift and simple? Don’t leave it any longer – here’s a checklist of holiday marketing ideas to action NOW:

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Tags cross-device, customer engagement, CX, e-retailing, email, geo-targeting, marketing strategy, mobile apps, mobile wallet, personalisation, retail, smartphone, SMS, social media

Artificial Intelligence Data Innovation Global Insight

AI-enabled insight set to transform affiliate marketing

Post author By Richard Dennys
Post date 10th October 2017

AI-enabled insight, creativity – leverage AI

Collecting and analysing marketing data takes humans a long time, but AI-enabled insight instantly identifies data patterns and enables marketers to match people to the products/services they want, at the right time and at top speed. So is 2017 the year AI becomes the age of acceptance for marketers?

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Tags advertising, affiliate marketing, AI, Artificial Intelligence, automated marketing, customer engagement, customer experience management, data analysis, marketing campaigns, mobile, personalisation, SMS, social media, spam, user experience

Data Management Insight Strategy and Management

Online marketing science – changing billboards to banners isn’t enough

Post author By Pini Yakuel
Post date 28th September 2017

Technology has created a new era for marketers, says Pini Yakuel. But the move from traditional media to the web is not as simple as putting ads online – they must be carefully targeted so as not to bombard and provoke the viewer into deploying ad-blockers and shifting their loyalty elsewhere. Customer data should be carefully individualised and detailed, segmented into specific personas; the art of advertising has morphed into the online marketing science of data analytics.

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