SEO & content marketing can help you expand your reach – if you get the strategy right! Content marketer Stacey Wall reveals the importance of understanding ‘audience intent’ for creating a strong foundation for your strategy.
So what is audience intent and how can you uncover it? Stacey answers these questions and much more in this timely SEO and content marketing masterclass.
Don’t get weighed down by poor B2B website design and risk an even worse user experience. Verity Dearsley explains the concept of growth-driven design and how it can engage visitors, lift ROI and propel your business onwards and upwards.
Are you analysing where e-commerce transactions are taking place and what devices your customers use most? Patrick O’Doherty has been examining information about conversions and device use and here reveals some trends and takeaways.
How do you successfully boost traffic to your website and encourage visitors to browse and hopefully buy your products and services while online? First of all, potential customers have to be able to find your site – and that’s where good use of SEO practices start. Mary Jones explains what SEO – Search Engine Optimisation – actually is and how to leverage it properly to watch your business grow.
A survey conducted by BrightLocal among search professionals in the US has revealed key findings – such as growing optimism for this year and going forward. Jamie Pitman examines the details and compares revenues of agencies and freelancers, as well as looking into the most in-demand services asked for by local search industry clients.
You have written an article for your website and now you hope that blog you post will attract and engage visitors. Make sure it does by deploying the best SEO practices, says Jay Kang – who details how careful use of WordPress and search engine optimisation can boost your site’s rankings and ultimately drive more people to your e-shop window.
Ranking high in search engine results pages (SERP) is important, but the main aim of your digital marketing strategy should be to leverage search engine optimisation in order to create real value for the user and to improve the user experience. Here are crucial SEO tips that explain how… and why:
Search engine optimisation – are you making the most of your SEO data? Vanity metrics just eat away at budgets! So don’t just passively gather it in, in endless reams – marketers need to be actually analysing and harnessing SEO data for it to be of use; making improvements and realigning your strategy. Here’s how:
In the UK, it has leapfrogged Valentine’s Day as the third biggest retail event of the year and, in the USA, 72% of adults polled say they will be joining in the Halloween holiday capers. Around the world, this celebration of all things spooky has become hugely popular – and thus is a major opportunity for retailers. Here’s some data behind Halloween and a look at what it’s all about.
If you are in the process of setting up a new website, think carefully about the domain name you aim to use. It’s the first thing your potential customer will see and should sum up concisely and accurately what your business is all about; so don’t try to be clever – be clear. These expert tips and an infographic explain how.