Tag: mobile wallet

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Data Driven Channels Europe Global Insight Mobile UK

It’s not too late to build mobile into your holiday marketing strategy

holiday marketing, Christmas TV ad

Research shows 62% of UK smartphone users ‘can’t live without a smartphone’ – which makes this device a powerful channel for marketers aiming to engage with consumers in the run-up to the biggest holiday event of the year. So how mobile is your marketing strategy? Have you optimised your business showcase for mobile? Is the shopping experience you offer via mobile swift and simple? Don’t leave it any longer – here’s a checklist of holiday marketing ideas to action NOW:

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Data Driven Channels Global Insight

The second screen, mobile payment and an era of connected entertainment

mobile payment

Marketers need to ensure they reduce the hassle that often surrounds payment methods, to improve the user experience, says Shane Leahy – particularly now, as consumers often use two screens simultaneously; gamers, for example, who want to be able to download content via mobile payment while mid-game on their tablets.

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Data Driven Channels Global Insight Mobile

Convert your mobile commerce into a revenue-generating magnet (infographic)

m-commerce

The millennial generation will forever be remembered as the champion of the mobile phone – the one that became glued to the device, all day every day (and often all night). For this young adult, life without a mobile cannot be contemplated. So, for marketers, the mobile is a good place to reach this audience, then. Hmm, it’s not quite that simple and you need to adopt a clear m-commerce strategy to achieve success . . . here are some tips to ensure you reach these young consumers before your competitors do.

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