Author: Jamie Matthews

As founder and CEO of Initials, Jamie Matthews is responsible for building one of the fastest-growing & award-winning independent & integrated agencies in the UK. It works with a multitude of best-loved brands, including PepsiCo, Philips, Heineken and FCA Group.

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Global Insight Strategy and Management

Open banking impact: what marketers need to know

open banking impact , marketing via mobile article

From Prezzo to Jamie’s Italian – recently, many casual dining chains have fallen victim to tough trading conditions. These challenging times are also seeing the rise of open banking, which is good news for consumers who are now able to view their spending habits more easily and thus monitor their financial situation more carefully, cutting back on non-essentials – such as casual dining. This will have a knock-on affect on brands. Jamie Matthews brings a head-up for marketers on this issue, saying the open banking impact is impossible to ignore and may become far-reaching for brands. But here’s how they can react with positivity.

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Europe Global Insight Strategy and Management UK

Changing role of chief marketing officer – who is the CMO of the future?

chief marketing officer

The modern CMO must shine in an ever-changing and increasingly challenging workplace, in a role that is in a constant state of flux. Essentially, it’s because of Big Data – customer expectations and technological innovation are combining to pile the pressure on marketers to showcase skills that were never required of them just a few years ago. How do they feel and how do they cope? Jamie Matthews shares some expertise and some survival tips:

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