Tag: data analytics

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Data Driven Channels Global Partner Content

Revealed! The 7 secrets of the optimal customer experience are . . .

optimal customer experience

We live in an era when commercial success depends on a strong customer experience and high customer engagement throughout their user journey.optimal customer experience And the best way to understand why customers engage with your business, why they convert at checkout or even why they leave your site is, simply, to ask them!

Your customers are more than numbers, accounts, carts or cookies – don’t forget that they are people! While technology helps you better understand what they are doing, actually reaching out and creating one-to-one relationships with those people breaks down barriers and delights your customers. So, find out how to deliver the optimal customer experience!

This paper is based on seven years of experience, hundreds of successful implementations and millions of customer interactions. Download it now! Your GMA has partnered with Demand Exchange and Medallia to discover how to:

  • Add context to your analytics and increase conversion.
  • Collect feedback across each touchpoint to understand roadblocks that prevent your sales completion.
  • Use different feedback forms for different interactions.
  • Expedite responses to feedback from your most valuable customers, to keep them engaged and moving towards conversion.
  • Use feedback to boost your social media.
  • Ask the right questions to learn why your customers aren’t checking out.
  • Look for both quick wins and long-term big opportunities.

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Best practice Data Protection Europe GDPR Global Legal & Compliance Strategy and Management UK

GDPR & protecting your customers’ personal information: what you need to know

data protection rule, personal informatiom

The new GDPR aims to protect the personal information of consumers – but what does that mean for marketers who leverage that information to drive their businesses? Anthony Botibol shows how to personalise your marketing without losing the trust or the consent of customers – and without incurring the wrath of the GDPR law enforcers.

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Artificial Intelligence Data Innovation Global Insight

The pursuit of perfection: AI and modern marketing

AI and modern marketing , Phase 3 of the digital evolution

When it comes to AI and modern marketing the best is yet to come, says Jim Bowes. Forget the cyborg concept, robots could be put to work alongside humans – taking on high-tech tasks such facial recognition, emotional activity measurement and even campaign strategy automation. He says the latest technology will free up creatives and drive hyper-personalisation to improve the conversation with consumers. So what’s not to like?

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Data Management Global Insight Strategy and Management

Make your marketing more relevant: deep dive into customer segmentation

customer segmentation

Clearly understanding the need for customer segmentation puts marketers on their way to targeted, tailored and relevant marketing, says Abhi Yadav. But add to that some more detailed how-to info and you can empower your customer data, meaning you are even better placed for a greater return on your investment. Here’s that how-to info:

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Best practice Data Governance & Security Europe GDPR Legal & Compliance Strategy and Management UK

Focus on the merits of GDPR – rebuilding consumer trust

merits of GDPR

For most marketers, 2018 will be a milestone year – the year when their data comes under scrutiny by both regulators and consumers themselves, who are increasingly aware of the value of their personal details and concerned about how they are used. Is your company ready to comply with the changing GDPR? Are your data policies in order? Marketers need to focus on the merits of GDPR and how it will rebuild consumer trust. Here’s what you should be aware of and why you should be preparing now, before the new regulation becomes law in May 2018.

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Data Management Global Insight Strategy and Management

The data scientist, examined – addressing the talent gap in data analytics

data management, data scientist

It is now generally agreed that the process of analysing data is key to successful marketing. Collecting data from happy and consenting customers is fine, but putting that data to good use – identifying trends, optimising campaigns and examining effectiveness in detail – is still a skill that many marketing departments lack. How skilled is your data scientist? …What’s that? You don’t have one, just a regular marketer trying to keep all the balls in the air (and dropping a few)? Find out why the science of data is so important – as is the need to fill that specific role.

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Data Driven Channels Global Insight Marketing Automation

What marketing automation platform is right for your business?

Marketing automation platform

So you’re thinking of scaling up your business’ marketing activity with a powerful marketing automation platform. But which platform is right for your business? What are you looking to do and what do you want to achieve? No matter what your objective is, there are three main contenders in the marketplace, according to Bob Dearsley, that he distinguishes above the rest. But which one do you choose? Read on for his answer!

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Data Strategy Europe Global Insight UK

Get smarter data insight: combine depth of direct with digital dynamism

Data engagement science, smarter data insight

Dubbed ‘Direct Marketing 4.0’ and ‘Data Directed Marketing’, smarter data insight is achievable if you follow that modern approach, says Phil Andrews. Here, he describes the process required to take advantage of real-time digital markets; combining the depth and rigour of direct marketing with the reach, personalisation and real-time dynamic approach of digital.

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Artificial Intelligence Data Innovation Global Insight

Five big artificial intelligence ideas for marketing

artificial intelligence ideas

Marketing has come a long way since the scattergun approach. Customer-centricity has driven the need for polished personalisation and technology is empowering ‘laser-guided marketing’. Doron Youngerwood discusses this concept and offers some artificial intelligence ideas and tips to guide marketing ‘artists’ into becoming marketing ‘scientists’.

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Data Driven Channels Global Insight

Put​ ​context​ ​at​ ​the​ ​heart​ ​of​ ​social​ ​media​ ​sentiment​ ​analysis

sentiment analysis

Customers post good and bad opinions of products and services – and they also share witty and sarcastic opinions. All of which have been notoriously difficult for brands to measure. Sentiment​ ​analysis​ ​in​ ​the​ ​social​ ​listening​ ​world​ ​has​ ​not​ ​enjoyed​ ​the​ ​best​ ​of​ ​reputations as a ​lack​ ​of​ ​any​ ​advanced​ ​technology​ ​has​ ​meant​ ​that​ ​accurate​ ​results​ have​ ​depended​ ​on a​ ​process​ ​of​ ​repetitive,​ ​tedious​ ​and​ ​time​-consuming​ ​manual​ ​tagging​ ​of​ ​documents.​ ​As​ ​a result,​ ​many​ ​brands​ ​tend​ ​to​ ​sideline​ ​sentiment​ ​indicators​ ​in​ ​their​ ​reporting.​ ​Now​ ​all​ ​that is​ ​set​ ​to​ ​change, says Richard Sunley. Machines have been learning how to fathom irony . . .

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