Tag: smartphone

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Data Driven Channels Europe Global Insight Mobile UK

It’s not too late to build mobile into your holiday marketing strategy

holiday marketing, Christmas TV ad

Research shows 62% of UK smartphone users ‘can’t live without a smartphone’ – which makes this device a powerful channel for marketers aiming to engage with consumers in the run-up to the biggest holiday event of the year. So how mobile is your marketing strategy? Have you optimised your business showcase for mobile? Is the shopping experience you offer via mobile swift and simple? Don’t leave it any longer – here’s a checklist of holiday marketing ideas to action NOW:

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Americas Data Driven Channels Europe France Global Insight Italy Mobile Spain UK USA

Embrace the 5G future: using data driven marketing to understand global connectivity

global connectivity, internet giants

5G networks are projected to cover a third of the world’s population within the next decade – and the impact on the mobile industry and its customers will be profound: The new generation of technology will usher in a new era of global connectivity, with networks adapting to applications and performance being tailored to the needs of the user. Are you ready?

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Americas Case Studies Data Driven Channels Europe

The richer search: what are ‘attributes’ and which do businesses need to thrive? US & European case studies

richer search , keywords

How can ‘attributes’ be used to boost local marketing potential? These examples – Berlin and San Francisco locations – show how leveraging business attributes can provide potential consumers with a richer search.

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