Tag: incentives

Jet set for the ideal customer journey: joining up traveller data

Post author By Jon Reay
Post date 5th July 2018

How can airlines and airports, together with associated retailers, boost the customer experience and also benefit from sharing traveller data? Strategist Jon Reay examines upgrades, discounts and rewards and the possibility of a single mobile app offering opportunities for co-operating brands at airports. He shows how small improvements to the customer journey through the airport – literally and digitally – could have a significant commercial impact for all.

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Tags AirBNB, airport data, Booking.com, customer data, customer engagement, customer experience, customer experience management, customer journey, discounts, incentives, location marketing, London Heathrow, mobile apps, Ryanair

Artificial Intelligence Data Innovation Global Insight

Five big artificial intelligence ideas for marketing

Post author By Doron Youngerwood
Post date 26th October 2017

Marketing has come a long way since the scattergun approach. Customer-centricity has driven the need for polished personalisation and technology is empowering ‘laser-guided marketing’. Doron Youngerwood discusses this concept and offers some artificial intelligence ideas and tips to guide marketing ‘artists’ into becoming marketing ‘scientists’.

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Tags AI, Artificial Intelligence, Big data, chatbots, customer experience, customer experience management, data analytics, data segmentation, email, incentives, machine learning, marketing campaigns, mobile apps, personalisation, predictive analytics, social media, targeting, wearables

CRM Data Driven Channels Europe Insight UK

Rewards and incentives: are they enticing the modern savvy shopper?

Post author By Sally Hooton
Post date 10th February 2017

rewards and incentives target millennials

The concept of rewarding customers for their business has been around for decades. From ‘savings books’ that allowed consumers to save stamps that could be exchanged for products, to modern day schemes like reward cards, brands have long been leveraging customer data and using incentives to encourage customer loyalty. So how can marketers best take advantage now of the ever-developing rewards market?

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Tags customer loyalty, incentives, rewards, vouchers