Tag: eBay

Redefining retail: why focusing on CX will maximise potential of big data and AI

Post author By Peter Thomas
Post date 14th August 2018

redefining retail lessons Amazon Prime Day, native advertising 2020 , Digital evolution, omni-channel

Artificial intelligence (AI) enhances an online retailer’s ability to engage with customers, says Peter Thomas. The technology that is now redefining retail enables algorithms to make the same complex decisions a human could, sifting through the data, but much faster and at volume. It means the customer experience (CX) becomes more tailored and personalised; the customer journey more comfortable. When used well, the tech helps both retailer and consumer.

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Tags AI, Artificial Intelligence, customer data, customer experience, customer experience management, customer journey, customer loyalty, data insight, e-commerce, e-retailing, eBay, Google, keywords, machine learning, online retail, online shopping, OTTO, personalisation, retail

Global Insight Strategy and Management

Beyond the pumpkins: the data behind Halloween

Post author By Sally Hooton
Post date 27th October 2017

In the UK, it has leapfrogged Valentine’s Day as the third biggest retail event of the year and, in the USA, 72% of adults polled say they will be joining in the Halloween holiday capers. Around the world, this celebration of all things spooky has become hugely popular – and thus is a major opportunity for retailers. Here’s some data behind Halloween and a look at what it’s all about.

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Tags eBay, Halloween, Pinterest, Search engine marketing, search engine optimisation, SEO, social media

Data Driven Channels Global Insight

The baby boomer and beyond – a manifesto

Post author By Sally Hooton
Post date 21st November 2016

Having spent their best years connected to the internet, most baby boomers are big consumers of digital media to entertain and inform them and many are now interested in smart homes. So, if you want to do business with boomers, you had better take a fresh view about what value you provide and how you engage with them.

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Tags Big data, demographics, eBay, IoT, smart homes

Data Strategy Insight Strategy and Management USA

Data and tech ‘converging across marketing industry’

Post author By Sally Hooton
Post date 6th July 2015

“Building on the robust appetite for investment in the marketing services community, this convergence will drive substantial growth and value for marketers and the broad range of solutions providers that support them.”

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Tags Amazon, eBay, iTunes, marketing technology, Walmart