Tag: video marketing

Creating brand buzz: 5 ways to get your audiences interacting with UGC

Post author By Olga Egorsheva
Post date 7th August 2018

‘People do business with people they know’ is an old adage that still rings true. Similarly, people respond better to reviews and ratings posted online by family and friends; people they trust. So it makes sense in this modern world to ensure you are making the most of user-generated content (UGC) – that your happy customers are interacting with UGC and thus encouraging like-minded potential customers to your product or service. Here’s how to get the best from UGC.

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Tags consumer reviews, content marketing, customer reviews, legal and compliance, marketing strategy, UGC, user generated content, video marketing

Data Driven Channels Global Insight

Video marketing formula: magnify emotion, magnify your brand voice

Post author By Jon Mowat
Post date 28th June 2018

Engage your audience more effectively by harnessing emotional drivers and motivators: careful video storytelling can communicate a powerful message, connecting your customers to your brand. In this article, Jon Mowat examines the science – the chemistry – of storytelling and shares his video marketing formula to help you successfully resonate with your target audience.

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Tags B2B marketing, B2C, branding, customer engagement, customer experience management, customer journey, emotion, marketing campaigns, marketing strategy, mobile marketing, neuroscience, psychology, storytelling, targeting, video, video marketing

Artificial Intelligence Data Innovation Global Insight

The pursuit of perfection: AI and modern marketing

Post author By Jim Bowes
Post date 10th April 2018

AI and modern marketing , Phase 3 of the digital evolution

When it comes to AI and modern marketing the best is yet to come, says Jim Bowes. Forget the cyborg concept, robots could be put to work alongside humans – taking on high-tech tasks such facial recognition, emotional activity measurement and even campaign strategy automation. He says the latest technology will free up creatives and drive hyper-personalisation to improve the conversation with consumers. So what’s not to like?

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Tags AI, Artificial Intelligence, beacon technology, chatbots, customer experience, customer experience management, data analytics, machine learning, mobile apps, personalisation, programmatic advertising, video marketing, wearables

Americas Data Driven Channels Global Insight USA

What does the local search industry look like in 2018?

Post author By Jamie Pitman
Post date 22nd March 2018

A survey conducted by BrightLocal among search professionals in the US has revealed key findings – such as growing optimism for this year and going forward. Jamie Pitman examines the details and compares revenues of agencies and freelancers, as well as looking into the most in-demand services asked for by local search industry clients.

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Tags content marketing, Google Search, mobile search, Search engine marketing, search engine optimisation, SEO, social media, video marketing

Europe Global Insight Strategy and Management UK

All I really wanted for Christmas was – ‘TV ad first’ brands to join us in the new world

Post author By Alex Hill
Post date 21st December 2017

Did the John Lewis TV ad ‘Moz the Monster’ prompt you to buy from that retailer . . . or do you fast-forward through the ads? Sweet seasonal telly ads leave a bad taste in the modern connected-up world, says Alex Hill – who believes brands busting their budgets on a big Christmas TV ad campaign should instead think audience-first, with social and digital activity leading the marketing, rather than the other way round.

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Tags Amazon Prime, creative, events marketing, John Lewis, Netflix, personalisation, smart TV, TV advertising, video marketing, YouTube

Best practice Data Driven Channels Europe Global UK

Social media animal magic: marketing with a conscience

Post author By Phil Aiston
Post date 18th October 2017

Are ‘cutesy’ pictures of wild animals shared online fuelling the illegal wildlife trade and can marketers serve the increasing demand for social media animal marketing, but in an ethical and responsible way? Phil Aiston shows how working with animals – but with a conscience – can be a force for good.

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Tags charity, content management, customer engagement, customer experience, customer experience management, neuroscience, non-profit, social media, video marketing

Best practice Content Marketing Data Driven Channels Global

Are stories and video storytelling the future of content marketing?

Post author By Bob Dearsley
Post date 23rd August 2017

Storytelling – specifically, video storytelling – is the ‘big thing’ when it comes to content marketing, says Bob Dearsley – who cuts through the noise to bring advice on when and how to add video to your content marketing strategy.

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Tags B2B, B2C, branding, content marketing, customer engagement, Facebook, Instagram, LinkedIn, marketing persona, personalisation, smart devices, Snapchat, social media, twitter, video marketing

Data Driven Channels Global Insight

How luxury brands are mastering social content

Post author By George Aliferis
Post date 14th August 2017

Luxury brands are mastering social content, using it as a powerful vehicle to drive brand awareness and consumer engagement. George Aliferis has studied the types of content and platforms used by brands such as Chanel and displays his results along this catwalk:

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Tags Burberry, Chanel, content marketing, digital engagement, digital marketing, Dior, e-commerce, Facebook, Gucci, Instagram, Louis Vuitton, social media, Tiffany, video marketing, YouTube

Data Driven Channels Global Insight

Ad appeal, add emotional impact – ditch the message

Post author By Sally Hooton
Post date 14th July 2017

Are your ads having a more emotional impact than a large spider? Sadly not: consumer neuroscience shows that nearly two-thirds of today’s ads would be out-performed by an arachnid. Marketers may be failing with their campaigns because they are simply relying on their product messages, rather than leveraging emotional impact to better engage consumers.

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Tags marketing strategy, neuroscience, sales and marketing, TV advertising, video marketing

Case Studies Content Marketing Data Driven Channels Europe Global UK

Mind the inspiration gap: one brand’s love affair with user generated content

Post author By Sally Hooton
Post date 30th June 2017

user generated content customer experience, mobile, mobile ticketing

Brands need to enable consumers to browse the aisles of an e-commerce site the way they would a physical store, to encourage impulse purchasing – so don’t ‘kill the mood’, give them that emotional experience on your website. Here’s why you should leverage user generated content:

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Tags Dune London, e-commerce, email, Instacart, mobile, Ocado, social media, video marketing, Whole Foods