Mobile has grown to become a truly powerful point of purchase for consumers on the go, but it is vital that businesses are maximising mobile commerce opportunities by tailoring their content to suit those consumers. Olga Adamkiewicz looks at some of the best practices for maximising sales via this handheld device; one of the biggest mediums of purchase.
Chinese New Year falls on Friday February 16 this year and we leave the rooster and move into the year of the dog. But alongside this traditional celebration, the Chinese calendar is now filling up with new events that are designed to entice consumers into shopping and spending. Elspeth Cheung identifies the best digital & events marketing strategies for festivals new and old.
Victoria Greene says voice assistants and chatbots are much more than just the latest gadgets, they are changing the way we consume – and that’s an issue those who are currently evaluating their e-commerce strategy need to be aware of especially. Here, she takes a look at the latest trends affecting those who are selling online and offers her own strategies for success in the year ahead.