Retailers are facing another wave of disruption triggered by digital technologies. Find out which retailers are leading the way and why, if you haven’t already, you need to start including them in your plans.
Technological advancements are having a huge effect on data management and insight that can be gained from careful data analysis – delving ever deeper into big data to enhance and perfect the customer experience. Nicolas Finet takes a look down the year ahead, examining the evidence and thoughts of field experts, and makes a few considered predictions.
5G networks are projected to cover a third of the world’s population within the next decade – and the impact on the mobile industry and its customers will be profound: The new generation of technology will usher in a new era of global connectivity, with networks adapting to applications and performance being tailored to the needs of the user. Are you ready?
Imagine making advertising appear magical to viewers. Imagine being able to hyper-scale ads – make them the size of skyscrapers. Important digital out-of-home technologies are developing; emerging tech trends marketers should be watching closely.
Today, marketers have more than 120 different ways to communicate with their customers and prospects through a vast array of digital and analogue channels, which all purport to add value to the customer relationship. So, we should use them all – right? Er . . . wrong!