Global Perspectives returns with the latest innovations and insights from the world of marketing, including: how to find what you want via ’emotional search’, the rise in demand for audio information and a powerful anti-FGM campaign from Egypt.
As email inboxes become increasingly congested, carefully targeted campaigns using direct mail can cut straight through to prospects. Industry pioneer, Nicolas Schwabach, makes the case for direct mail and provides tips on how to do it right and get results.
Copywriting great Drayton Bird recalls one of the finest talks on copywriting he’s ever witnessed. Entitled “20 Opinionated Answers to 20 Questions Nobody Asked,” it’s full of wit and wisdom which is just as relevant today – even if the mediums have evolved. Take away just one lesson and you’re sure to benefit.
Are you using a real-time conversational channel – the live chat facility – for your visitor’s journey through your website? Marie Sagarzazu discusses when to use it for best effect and how it can enhance or hinder the customer experience. Make sure you can spot the difference and act accordingly.
As the year draws to an end, the UK DMA has staged an awards event in London, giving top accolades to campaigns that have demonstrated inspirational marketing in action. Here’s a look at some of the best ones:
New regulations come into force next May around data consent, but what will be the marketing consequences of GDPR? Robert Howells makes some predictions on who will benefit and who will struggle with the effects of GDPR.
It’s a huge burden for marketers aiming to stay on the right side of the law – and the customer – but deciphering and complying with the forthcoming changes in data protection regulations (GDPR and ePrivacy Regulation) are creating a major consent dilemma for businesses across the UK. Take heart! Here’s some help and guidance from those at the coalface who have been examining how ‘legitimate interests’ might apply.
These marketing funnel acronyms help break up the complexities of a marketing campaign into manageable and memorable stages. This case study information shows how it all works:
A study has found that almost a quarter of consumers have submitted bogus personal details – fake data – in order to access information online anonymously. Which means marketers’ databases could be wildly inaccurate and organisations are wasting resources targeting people or places that actually don’t exist. It’s a situation that will only worsen when the new GDPR comes into force next May. So, what’s the solution?
Is direct marketing a dinosaur or a viable and effective modern-day discipline able to measure well with later innovation – and what can today’s digital practitioners learn from those who still get results from traditional and classic methods of reaching their target market? Summit examines the roots of marketing best practice.