Victoria Greene says voice assistants and chatbots are much more than just the latest gadgets, they are changing the way we consume – and that’s an issue those who are currently evaluating their e-commerce strategy need to be aware of especially. Here, she takes a look at the latest trends affecting those who are selling online and offers her own strategies for success in the year ahead.
From product selection and presentation through to search, filtering and promotions, retailers such as ASOS, Missguided and PrettyLittleThing are top of the class when it comes to speaking to Generation Z. As these technologically fluent post-millennials enter the world of work and start to purchase from a wider range of brands, how can retailers tempt them across their virtual front door? Katie Woodhead examines lessons other brands can learn from the online fast fashion fraternity in communicating with the twentysomethings –
the next generation of consumers.
Be not afraid! Instead of a revolution that routs and destroys, artificial intelligence is driving a marketing revolution that will make our industry more intelligent and empowering. It will free-up marketers from the mundanity of day-to-day tasks, enabling ever deeper analytics and insights and creating finer personalisation and customer service. Here’s how:
Simon Schnieders discusses the advantages of marketers adopting voice search SEO strategies sooner rather than later, as its increase in popularity poses a significant shift for SEO professionals. He highlights differences between written searches and voice searches and how data obtained from consumer habits can be utilised into digital marketing campaigns to increase conversions.