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Data Management Global Insight Strategy and Management

Tomorrow’s world today – privacy & technology: the ethics debate

First, computer cookies as data collectors and now AI, bots and myriad automation – they are all bringing a level of ease and convenience to our lives as consumers; offering targeted ads, using our locations and preferences for relevance, saving us our valuable time. But they also offer unease and concern . . . followers or stalkers, assistants or snoopers? Just how far can technology – and brands and even governments – go when it comes to gathering and using data? It’s all about ethics, says Steven van Belleghem, delving into the great privacy & technology debate.

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Europe Global Insight Strategy and Management UK

All I really wanted for Christmas was – ‘TV ad first’ brands to join us in the new world

Did the John Lewis TV ad ‘Moz the Monster’ prompt you to buy from that retailer . . . or do you fast-forward through the ads? Sweet seasonal telly ads leave a bad taste in the modern connected-up world, says Alex Hill – who believes brands busting their budgets on a big Christmas TV ad campaign should instead think audience-first, with social and digital activity leading the marketing, rather than the other way round.

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Data Driven Channels Global Insight

From ‘screen hopper’ to ‘addict’, get a sharper picture of the online video consumer

Multi-screen video consumption is on the rise, but habits vary widely among consumers. Hannu Verkasalo sheds some light on how this all works to give marketers a clearer picture of the online video consumer and how to invest in the right media mix for video advertising.

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