Author: Andy Clowes

Andy Clowes has more than 17 years’ experience across blue-chip organisations; from technology and financial services to automotive and consumer-led industries. Being Prince2 certified and following ISO 9241 principles, he is a specialist in brand management, research-driven UX design and delivering creative, yet native, digital solutions for customers.

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Boosting profits and winning business through effective UX

effective UX

Is your website easy to use? Can potential customers find what they want quickly enough? How effectively can they navigate around the site? A poor user experience (UX) can negatively impact overall customer experience, so it makes sense to check that your website provides an effective UX. Andy Clowes shows how businesses can optimise the design of digital offerings based on customer requirements to improve profits overall.

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