Tag: beacon technology

Categories
Artificial Intelligence Data Innovation Global Insight

The pursuit of perfection: AI and modern marketing

AI and modern marketing , Phase 3 of the digital evolution

When it comes to AI and modern marketing the best is yet to come, says Jim Bowes. Forget the cyborg concept, robots could be put to work alongside humans – taking on high-tech tasks such facial recognition, emotional activity measurement and even campaign strategy automation. He says the latest technology will free up creatives and drive hyper-personalisation to improve the conversation with consumers. So what’s not to like?

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
Data Driven Channels Global Next Practice Programmatic Advertising

Leveraging customer data to unlock the full potential of programmatic advertising

Marketing automation platform

How can brands share their messages across a large number of different publishers to increase the diversity, reach and effectiveness of their campaigns? Therein lies the potential of programmatic advertising and why automated marketing has grown exponentially in recent years, as brands leverage data analytics and programmatic processes to reach the right customers.

This content is for Free membership members only.
Register
Already a member? Log in here