Author: Olga Egorsheva

Entrepreneur Olga Egorsheva aims to build a bridge between individuals online and creative professionals and is inspired by independent creativity; inspiring by breaking the rules.
Lobster is an AI-powered platform which enables brands, agencies and media outlets to license visual content directly from social media users and cloud archives.

Categories
Content Marketing Data Driven Channels Global Insight

Creating brand buzz: 5 ways to get your audiences interacting with UGC

‘People do business with people they know’ is an old adage that still rings true. Similarly, people respond better to reviews and ratings posted online by family and friends; people they trust. So it makes sense in this modern world to ensure you are making the most of user-generated content (UGC) – that your happy customers are interacting with UGC and thus encouraging like-minded potential customers to your product or service. Here’s how to get the best from UGC.

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Categories
Artificial Intelligence Data Innovation Global Insight

The marketing revolution: how AI is helping marketers to be more efficient

marketing revolution

Be not afraid! Instead of a revolution that routs and destroys, artificial intelligence is driving a marketing revolution that will make our industry more intelligent and empowering. It will free-up marketers from the mundanity of day-to-day tasks, enabling ever deeper analytics and insights and creating finer personalisation and customer service. Here’s how:

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