Tag: customer reviews

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Content Marketing Data Driven Channels Global Insight

Creating brand buzz: 5 ways to get your audiences interacting with UGC

‘People do business with people they know’ is an old adage that still rings true. Similarly, people respond better to reviews and ratings posted online by family and friends; people they trust. So it makes sense in this modern world to ensure you are making the most of user-generated content (UGC) – that your happy customers are interacting with UGC and thus encouraging like-minded potential customers to your product or service. Here’s how to get the best from UGC.

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Data Driven Channels Global Insight

Time for a chat – real-time messaging must strike the right tone

chat

Are you using a real-time conversational channel – the live chat facility – for your visitor’s journey through your website? Marie Sagarzazu discusses when to use it for best effect and how it can enhance or hinder the customer experience. Make sure you can spot the difference and act accordingly.

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Best practice Data Driven Channels Europe Global UK

Rogue, fake or honest, genuine? Aiming to restore faith in the customer review

customer review

Consumers use reviews, reports and ratings to make informed and accurate purchase choices; retailers use them as customer feedback – to learn to understand their audience better. But can reviews be trusted or are they fakes? A new standard has been introduced, aiming to put trust back into the online customer review. Matt West tells how it will benefit the industry.

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Data Driven Channels Global Partner Content

The ROBO Economy: how reading reviews impacts offline sales

ROBO economy

ROBO economy – the GMA has partnered with Demand Exchange to bring you access to the latest report from Bazaarvoice.

The guide presents details about the phenomenon of ROBO and how it can impact your marketing.

Download the report to discover:

  • What ROBO is
    • How ROBO and ‘reverse showrooming’ trends are changing and what to look out for going forward.
  • Exclusive ROBO stats
    • Drawn from more than two million data points, see the impact of ROBO across 12 key product categories.
  • How to calculate your ROBO multiplier
  • What ROBO means for marketers
    • 3 steps to making the most of ROBO opportunities.