Tag: Netflix

All I really wanted for Christmas was – ‘TV ad first’ brands to join us in the new world

Post author By Alex Hill
Post date 21st December 2017

Did the John Lewis TV ad ‘Moz the Monster’ prompt you to buy from that retailer . . . or do you fast-forward through the ads? Sweet seasonal telly ads leave a bad taste in the modern connected-up world, says Alex Hill – who believes brands busting their budgets on a big Christmas TV ad campaign should instead think audience-first, with social and digital activity leading the marketing, rather than the other way round.

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Tags Amazon Prime, creative, events marketing, John Lewis, Netflix, personalisation, smart TV, TV advertising, video marketing, YouTube

Artificial Intelligence Data Innovation Global Insight

The marketing revolution: how AI is helping marketers to be more efficient

Post author By Olga Egorsheva
Post date 4th September 2017

Be not afraid! Instead of a revolution that routs and destroys, artificial intelligence is driving a marketing revolution that will make our industry more intelligent and empowering. It will free-up marketers from the mundanity of day-to-day tasks, enabling ever deeper analytics and insights and creating finer personalisation and customer service. Here’s how:

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Tags AI, Artificial Intelligence, chatbots, content management, content marketing, customer service, data strategy, Four Seasons, IBM, machine learning, Netflix, personalisation, predictive analytics, Search engine marketing, search engine optimisation, SEO, targeting, user generated content, voice search

Business Analytics Global Insight Strategy and Management

Which brands show potential? Answers are in the 5 vital signs of business health

Post author By Sally Hooton
Post date 19th July 2017

‘Healthy’ brands are ranked highly around the world for making people’s lives better, shaking things up, communicating effectively and memorably and winning admiration. So who’s doing that well and who could do better? Which brands are rising stars? The BrandZ Global Top 100 has been monitoring which brands show potential and which have been displaying vital signs for more than a decade – here are the findings:

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Tags Amazon, Apple, brand loyalty, branding, customer engagement, data strategy, Google, Huawei, marketing strategy, Netflix, Nike, Samsung, Tesla

Americas Data Driven Channels Europe France Global Insight Italy Mobile Spain UK USA

Embrace the 5G future: using data driven marketing to understand global connectivity

Post author By Sally Hooton
Post date 29th June 2017

5G networks are projected to cover a third of the world’s population within the next decade – and the impact on the mobile industry and its customers will be profound: The new generation of technology will usher in a new era of global connectivity, with networks adapting to applications and performance being tailored to the needs of the user. Are you ready?

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Tags Amazon Prime, consumer behaviour, content marketing, Internet of Things, IoT, location marketing, marketing strategy, mobile, Netflix, personalisation, segmentation, smartphone, video, Wi-Fi

Artificial Intelligence Data Innovation Global Insight

‘Artificial intelligence first’: how invisible intelligence creates magical customer experiences

Post author By Sally Hooton
Post date 20th April 2017

Behind the scenes technology is taking the consumer experience to a new level, says digital expert Steven van Belleghem, who believes we are now in a brave new world of artificial intelligence first.

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Tags Amazon Echo, customer experience, Messenger app, Netflix