Tag: website design

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Data Driven Channels Global Insight

Boosting profits and winning business through effective UX

effective UX

Is your website easy to use? Can potential customers find what they want quickly enough? How effectively can they navigate around the site? A poor user experience (UX) can negatively impact overall customer experience, so it makes sense to check that your website provides an effective UX. Andy Clowes shows how businesses can optimise the design of digital offerings based on customer requirements to improve profits overall.

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Data Driven Channels Global Insight

Time for a chat – real-time messaging must strike the right tone

chat

Are you using a real-time conversational channel – the live chat facility – for your visitor’s journey through your website? Marie Sagarzazu discusses when to use it for best effect and how it can enhance or hinder the customer experience. Make sure you can spot the difference and act accordingly.

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Data Driven Channels Global Insight

Is your B2B website a marketing machine or an anchor?

B2B website

Don’t get weighed down by poor B2B website design and risk an even worse user experience. Verity Dearsley explains the concept of growth-driven design and how it can engage visitors, lift ROI and propel your business onwards and upwards.

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Best practice Data Driven Channels Global

How to future-proof your website against ad-blockers

against ad-blockers ad fraud

Bill Hess discusses how to place ad content on your site that is welcomed, not blocked. He believes website owners can protect their sites against ad-blockers by taking more care, claiming visitors are annoyed by irrelevant ads, not all ads. So, be aware of the difference, get to know your audience and tailor the ad content accordingly in order to boost your sales.

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Best practice Data Driven Channels Europe Global UK

What you must do to your website to generate B2B sales leads – part 3

sales leads

Bob Dearsley has been examining website optimisation and how marketers should be addressing website messaging, design and structure, in order to build an e-visitor’s trust and encourage engagement. In this third and final part of the article series, he tells how to track engagement on your website to inform decisions and thus successfully generate B2B sales leads.

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What you must do to your website to generate B2B sales leads – part 2

B2B sales

Bob Dearsley brings the second in a three-part series of articles looking into how businesses and marketing managers can generate prospect leads and B2B sales through website optimisation. This article looks specifically at website design and structure to encourage engagement.

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Best practice Data Driven Channels Europe Global UK

What you must do to your website to generate B2B sales leads – part 1

generate B2B sales

Does your website generate B2B sales leads? Bob Dearsley brings the first in a three-part series of articles looking into how businesses and marketing managers can trigger prospect leads through website optimisation.

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Best practice Data Driven Channels Europe Global UK

Ethical design in online retail: let’s leave dark UX patterns behind

For long-term business profitability, e-retailers aim to encourage repeat custom by providing visitors to their websites with a simple and efficient user experience (UX). But not all online strategies are completely ethical, says Hilary Stephenson – some deploy psychological persuasion techniques, such as scarcity ‘offers’ or unclear signposting. She cites e-commerce research that reveals some larger organisations – such as fashion brands – have used ‘dark UX’ website design patterns to prompt ‘fear of missing out’ impulse buys. It’s not a good look for the e-retailer, she says, and explains why.

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