Author: Olga Adamkiewicz

As a female CEO within the technology industry, with extensive experience in various marketing and product roles at companies such as Procter & Gamble, Olga Adamkiewicz believes that recent months have been revolutionary, with women’s voices finally being heard like never before. She says the future is bright for women in the technology industry, which will ultimately dramatically change the context, empowerment and social perspective in the industry.

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Best practice Data Driven Channels Global Mobile

Maximising mobile: how best to adapt your content for the rise of m-commerce

maximising mobile

Mobile has grown to become a truly powerful point of purchase for consumers on the go, but it is vital that businesses are maximising mobile commerce opportunities by tailoring their content to suit those consumers. Olga Adamkiewicz looks at some of the best practices for maximising sales via this handheld device; one of the biggest mediums of purchase.

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