Tag: location marketing

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Data Driven Channels Global Insight

Jet set for the ideal customer journey: joining up traveller data

traveller data

How can airlines and airports, together with associated retailers, boost the customer experience and also benefit from sharing traveller data? Strategist Jon Reay examines upgrades, discounts and rewards and the possibility of a single mobile app offering opportunities for co-operating brands at airports. He shows how small improvements to the customer journey through the airport – literally and digitally – could have a significant commercial impact for all.

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Europe GDPR Global Insight Legal & Compliance Strategy and Management UK

A GDPR revolution for location-based in-app advertising ‘to benefit consumers and the industry’

GDPR revolution

Some industry commentators have called time on the current ad tech ecosystem for in-app advertising, citing GDPR – the incoming data protection regulation – as its death knell. But Rodric Bark sees this as a GDPR revolution – an opportunity for the industry rather than a threat, delivering data protection and improving targeting. Here’s how:

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Big Data Data Innovation Global Next Practice

Analytics and targeting: why marketers vacuum up data

marketers vacuum up data

Recently, the possibility of selling data collected by a robot vacuum cleaner triggered a debate about legality and ethics. But why would marketers vacuum up data and how would they use information about a home’s square footage, furniture and other personal details to reach customers? Tim Scargill discusses the many ways marketers utilise data analytics to predict consumer behaviour, improve targeting and personalisation and determine the ROI of their marketing efforts.

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Americas Data Driven Channels Europe France Global Insight Italy Mobile Spain UK USA

Embrace the 5G future: using data driven marketing to understand global connectivity

global connectivity, internet giants

5G networks are projected to cover a third of the world’s population within the next decade – and the impact on the mobile industry and its customers will be profound: The new generation of technology will usher in a new era of global connectivity, with networks adapting to applications and performance being tailored to the needs of the user. Are you ready?

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Data Driven Channels Global Insight Mobile

Mobile search: data driven tips to optimise your marketing

mobile search

Increasingly, smartphone users act on impulse, using mobile search before calling or visiting a company or organisation – leverage these ‘micro-moments’ by ensuring your website is fully optimised and potential customers smoothly engaged. Here are 3 steps to make sure your data driven mobile marketing campaign is a success:

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Americas Case Studies Data Driven Channels Europe

The richer search: what are ‘attributes’ and which do businesses need to thrive? US & European case studies

richer search , keywords

How can ‘attributes’ be used to boost local marketing potential? These examples – Berlin and San Francisco locations – show how leveraging business attributes can provide potential consumers with a richer search.

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